I am a big fan of LinkedIn and have often encouraged real estate agents to investigate the business oriented social platform. One of the biggest things that you can do on LinkedIn that is easy to do and that pays off big time dividends is to make sure that you have a complete profile. LinkedIn…
Last week It was announced that I am the new Manager for Berkshire Hathaway Home Services Drysdale Properties Danville and San Ramon offices. Drysdale Properties is owned by my long time friend Gretchen Pearson. Gretchen and I were managers together in several different companies back in the 90s and have maintained a professional relationship ever…
One of the joys of using Gmail is the fact that you never have to delete any emails. Google gives you so much storage that most people will never run of space. That same feature can also become a headache when you need to find a certain email. Of course Gmail has several built in…
LinkedIn is a specialty social networking site. It’s much more specialized than the others due to the audience it attracts. LinkedIn is specifically for professionals. If you’re looking for a job then it’s a must. However, real estate agent looking to attract prospects and connect with past clients can also utilize LinkedIn in a productive…
Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide real estate agents with the means to promote and reach targeted audiences on their sites. The programs are becoming quite popular because of the results they are able to deliver. Additionally, it’s a new way to reach…
When it comes to marketing, social media marketing is one of the most powerful tools real estate agents have access to. It allows you to connect with your audience. You can engage and build a community around your business. Business owners can also use it to learn more about their audience so they can better meet…
Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Here are 5 tweaks that…
I rarely do this, but I want to promote Inman connect again. I last wrote about this on May 8th. The reason for me doing so is that I have a discount code for you that is worth $200.00 off of the registration fee. Read to the bottom to get the code. If you have…
Isn’t it about time that you got rid of that AOL, Comcast, Earthlink or Yahoo email address? Using an email address at one of these free sources does NOT make you look professional and it certainly does nothing for your branding. But, what about those email addresses that your broker gives you? Why not use…
Marketing Basics I got to thinking about marketing today so I thought I’d review this all important subject with you today. I was also reminded that the end of the year is about 27 weeks away. Thinking about this made me wonder: if we are half way through the year are you at least half way…
