If you’re like many agents, you’re probably investing a lot of time (and money) trying to reach people who don’t yet know you. But what if I told you the real goldmine might be right under your nose? Reconnecting with people in your existing database—those who already know and trust you—can be a game-changer. A…
These days, the flexibility to work from anywhere has its perks, but there’s something to be said about the power of showing up at the office. For real estate agents, coming into the office every day is more than just clocking in—it’s about creating opportunities, building relationships, and maximizing your potential. Whether you’re a seasoned…
If you want to be successful in real estate, there are several things you must master. It is not all about closing deals, but how you develop quality leads, convert those leads into clients, and position yourself as the authoritative expert in the marketplace. Effective communication, networking, and attention to detail will help build long-lasting…
If you want to be successful in real estate, there are some things you must master. It is not all about closing deals; it is basically about how you develop quality leads, convert those leads into clients, and position yourself as the authoritative expert in the marketplace. Effective communication, networking, and attention to detail will…
You’ve got the leads and built your database… now what? Capturing leads is often the easy part. The real challenge? Converting them into clients. That’s where the magic happens—and yes, it takes time and patience. In real estate, leads are the lifeblood of a thriving business. But generating leads is not enough—you must nurture them…
2024 is almost ¾ gone! I know that many agents were derailed and distracted by the NAR settlement and that there is still ongoing concern about how we will operate going forward. But one thing is still constant: how to get more business! Here are 15 ideas on how to market yourself and your services,…
In the post-NAR Settlement world, agents need more than a license and a friendly smile to succeed. They need a compelling value proposition articulating why clients should choose them over countless other options. A well-crafted value proposition is not just a marketing tool; it’s the foundation of a successful real estate career. Let’s explore why…
Now that the buyer representation agreement requirement is in place, being a buyer’s agent is more like being a listing agent. As a listing agent, you’ve always pitched your value and discussed fees up-front during the appointment. Now, you have to do the same on the buy side…This is going to change how agents, buyers,…
Finding a new customer is often like finding a needle in a haystack. However, with the right techniques and tools, you can make yourself not just ‘highly visible’ in the marketplace but also easily attract and retain customers. Leveraging a combination of content creation, targeted marketing, and personalized outreach, you can build a strong pipeline…
When I started in residential resales in June 1986, I was in an area where I knew no one. Finding a reliable source of business was my primary concern, and I tried many before I found the one that worked for me. I was certain that I wanted to be a listing agent and that…
