Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

9 Pillars of success in real estate sales

If you want to be successful in real estate, there are some things you must master. It is not all about closing deals; it is basically about how you develop quality leads, convert those leads into clients, and position yourself as the authoritative expert in the marketplace.  Effective communication, networking, and attention to detail will…

Jerry Kidd

7 Ways to convert your leads in to sales

You’ve got the leads and built your database… now what? Capturing leads is often the easy part. The real challenge? Converting them into clients. That’s where the magic happens—and yes, it takes time and patience. In real estate, leads are the lifeblood of a thriving business. But generating leads is not enough—you must nurture them…

Jerry Kidd

15 Digital Marketing tips that work!

2024 is almost ¾ gone! I know that many agents were derailed and distracted by the NAR settlement and that there is still ongoing concern about how we will operate going forward. But one thing is still constant: how to get more business!   Here are 15 ideas on how to market yourself and your services,…

Jerry Kidd

The Real Estate Agent’s Ace in the Hole  –  Your Value Proposition

In the post-NAR Settlement world, agents need more than a license and a friendly smile to succeed.  They need a compelling value proposition articulating why clients should choose them over countless other options.  A well-crafted value proposition is not just a marketing tool; it’s the foundation of a successful real estate career. Let’s explore why…

Jerry Kidd

What Agents Should Know About Our New Reality

Now that the buyer representation agreement requirement is in place, being a buyer’s agent is more like being a listing agent. As a listing agent, you’ve always pitched your value and discussed fees up-front during the appointment. Now, you have to do the same on the buy side…This is going to change how agents, buyers,…

Jerry Kidd

8 ways to use ChatGPT to grow your business

Finding a new customer is often like finding a needle in a haystack. However, with the right techniques and tools, you can make yourself not just ‘highly visible’ in the marketplace but also easily attract and retain customers.  Leveraging a combination of content creation, targeted marketing, and personalized outreach, you can build a strong pipeline…

Jerry Kidd

How I Became a Top-Performing Agent in My First Year

When I started in residential resales in June 1986, I was in an area where I knew no one. Finding a reliable source of business was my primary concern, and I tried many before I found the one that worked for me. I was certain that I wanted to be a listing agent and that…

Jerry Kidd

5 Strategies to Boost Your Client Pipeline

With all of the changes in our business, one thing remains constant: the need for a steady stream of leads. Without a robust pipeline of potential clients, even the most experienced agents can find themselves struggling to close deals. This week, we’re diving into five innovative strategies to help you master lead generation and ensure…

Jerry Kidd

Why It’s Important to Use a Service Like Incogni to Fight Data Brokers (and Why You Probably Shouldn’t Do It Yourself)

To follow up on last week’s post about data brokers, I thought I should give you some info on a service that I use to fight them! (Here is a link to that post in case you missed it: https://realtytechbytes.com/understanding-data-brokers-where-they-get-their-info-and-what-they-do-with-it/) Much of our personal information is sprawled all over the internet, even more than one…

 Understanding Data Brokers: Where They Get Their Info and What They Do With It

Alright, let’s talk about data brokers. These are companies that gather, process, and sell personal information about you, often without you even realizing it. It sounds a bit creepy, right? Here’s the lowdown on where they get this info and what they do with it once they have it. Where Do Data Brokers Get Their…