Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Facebook’s New Ad transparency Tool – You need this!

Have you ever wanted to see how your competitors are advertising on Facebook?  I sure have, and up until now it’s been very difficult to find ads when I wasn’t part of the target audience. Those days are over now.  Facebook has released a new ad tool that lets you search and display ads by…

Jerry Kidd

Direct mail the cheap and easy way

By now you have probably used a blast email service to contact your sphere of influence.  The convenience of email is truly great.  You simply select a blast email provider, upload your list of emails, write your email and hit send.  Just like that you have sent 100s of targeted messages to people who will…

Jerry Kidd

Cool freebie exclusively for REALTORS®

Ever get the feeling that every one has their hands in your pockets?  It seems that real estate agents have an invisible sign hanging over their heads that tells the world “FREE MONEY HERE!”. Case in point is all of the nifty tech tools available to us these days … all of them are pricey…

Jerry Kidd

Turn your car into a university on wheels!

Have you ever heard the expression “windshield time”? The Urban Dictionary defines windshield time as the amount of time wasted or lost driving from point A to point B during work hours. If you are like many real estate agents you have a lot of time spent in your car going from place to place…

Jerry Kidd

3 ways to find anyone’s email address!

Have you ever wondered how to find someone’s email address?  I know that I have been asked that question many times, so I went on a hunt to find ways to do just that! Here are three ways to find those addresses.  One is free, but the others have some cost associated with them.  If…

Jerry Kidd

Secrets of getting new clients revealed! Prospecting Tips for REALTORS®

According to REALTOR® magazine “prospecting is the lifeblood of any successful real estate career. It’s that simple. The more people you come in contact with, the more listing and sales you can achieve. All it takes is a plan and some persistence.” To help you achieve that plan they offer the Prospecting Tool Kit at:…

Jerry Kidd

What computer should I buy in 2019?

In the past 7 days I received no less than 4 separate requests for help or information on how to purchase a computer.  I think several of the requestors actually wanted me to go to the store with them!  While that might have been fun, it sure isn’t practical. A lot of people assume that…

Jerry Kidd

Things to do when there is nothing to do – Updated for 2019

Last April I wrote an article about things to do when you have nothing to do, and it was well received by my readers! I thought that I’d bring it back around again and add a few and change a few.  What follows is the 2019 version! Every once in a while we have one…

Jerry Kidd

How to answer the question of What Tech Tool Should I buy?

Since I often write about products that I think will help your business, occasionally competing products will be featured in the weekly postings. Of course this leads to the question: “Which one should I buy/use/get? That’s a great question so I thought that I should spend some time this week outlining how I choose a…

Jerry Kidd

The Best free CRM for real estate agents

I have yet to meet the real estate agent who doesn’t like free stuff!  After all, we are constantly shelling out for E&O, desk fees, lock boxes, MLS access, Board Dues, franchise fees, phone bills and other tools that we need to run our businesses.  No wonder that free stuff is so popular! One of…