Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 39 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company .
Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR.
Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.
If you’re in real estate, you already know that long term success is never about luck. It’s about choices—small, daily ones that add up over time.This week, I came across something in James Clear’s excellent 3-2-1 Newsletter that stopped me in my tracks: “Strangely, life gets harder when you try to make it easy. Exercising…
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How to Wake Up a Sleeping CRM Mini Guide Let’s get something straight: despite all the noise about AI, instant cash offers, and DIY real estate apps, agents are still at the center of the transaction — and there’s one big reason why: Relationships. People still want a trusted guide, not just a search bar…
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The Three Currencies Every Real Estate Pro Must Master – And How to Trade Them Wisely I owe today’s post to Michael Montgomery, the brain behind REV Real Estate School’s weekly “REALTOR Wisdom” newsletter. Every Friday his bite-sized email lands in my inbox with three quick ideas and one quotable insight designed to sharpen an…
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Let’s cut through the fluff. Most agents think they’re working hard, but often, they’re avoiding the real work and hoping a shiny new app or CRM will save the day. It won’t. But these three things will. 1. Mine Your Database with a Systematic Follow-Up Plan Why it’s a winner: It’s low-cost, warm, and the…
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Let me tell you a real story that might just change the way you connect to WiFi on your next vacation. Jennifer took a well-deserved trip to a beautiful five star resort in Maui. Like most of us, she settled into her room, pulled out her iPhone, and connected to the hotel’s free WiFi. No…
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In real estate, the gap between agents who crush it and those who barely hang on often boils down to one simple thing: how they treat their CRM. Some see it as a glorified digital Rolodex. But the top agents? They see a gold mine—and they dig. There’s Gold in That Database Think about this:…
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If you’ve followed me for a while, you know I’m always looking for tools that make real estate easier, more profitable, and let’s be honest, a little more fun. Whether it’s a shiny new AI tool, a marketing platform, or a CRM that finally plays nice with your workflow, I’m constantly researching what’s out there…
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Have you heard the latest from Microsoft? Windows 10 support officially ends on October 14, 2025. Yes, after that date, no more security updates, which leaves your PC vulnerable to various risks. Check it out here: https://www.microsoft.com/EN-US/windows/end-of-support The real problem here is that many older PCs can’t upgrade to Windows 11. If you’re not in…
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In my decades of working with real estate professionals, I’ve noticed something both troubling and familiar. Many talented agents get stuck. Not because they lack skill or ambition, but because of the silent traps they fall into along the way. Let’s talk about five of the biggest culprits. If any of these hit home, don’t…
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Do This: Start with Data, then move to Empathy Think about this for a moment: What’s the core job of a real estate agent? Is it all flashy sales pitches, aggressive negotiations, and closing deals like in those high-stakes TV dramas? Or is there something more profound, and far simpler, that makes an agent truly exceptional?…
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