Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jery Kidd

Top 5 Tech Skills Real Estate Agents Must Master in 2024

In today’s fast-paced real estate market, possessing a solid foundation of tech skills is essential for any agent looking to stay competitive and succeed. The integration of technology into real estate has revolutionized how agents operate, making it critical for professionals to stay updated with the latest tools and techniques. Here are some must-have tech…

Jerry Kidd

The Future of Real Estate Marketing: Trends to Watch in 2024

As the real estate industry continues to evolve, staying ahead of marketing trends is crucial for success. In 2024, several emerging trends and technologies are set to transform the way real estate professionals attract and engage clients. This post will highlight these trends, analyze the impact of new technologies, and offer practical advice on how…

Jerry Kidd

Essential Real Estate Tools from The NY Times and Washington Post for Smart Decision-Making

While catching up on some newsletters this week, I found a few real estate-related websites that caught my interest and thought you might like to know about them! To start with, The New York Times has introduced a calculator that aims to answer the age-old question, “Should I buy or should I rent?” From their…

Jerry Kidd

The not ready for prime time Rabbit R1

Every year, the Consumer Electronics Show amazes with its lineup of innovative gadgets and this year, the Rabbit R1 really stood out. This device, leveraging Rabbit’s proprietary Large Action Model (LAM), promises to streamline our digital interactions by allowing voice commands to manage apps like Spotify, Uber, and DoorDash directly, reducing the need to juggle…

Jerry Kidd

From Contact to Closing: Daily CRM Routines to Seal More Deals

Customer Relationship Management (CRM) systems are indispensable tools for real estate agents who want to optimize their workflows and enhance their interactions with clients. These systems serve as more than just databases; they are dynamic tools that help you manage your information and communication logs and ensure you can follow up on leads and opportunities…

Jerry Kidd

5 Innovative Ways Real Estate Agents Can Boost Business

In today’s real estate landscape, success often hinges on adapting and innovating. While traditional methods like open houses and direct mail still play a crucial role, savvy real estate agents are increasingly exploring alternative strategies to expand their reach, attract new clients, and stay ahead of the competition. In this blog post, we’ll delve into…

Jerry Kidd

5 Essential Tips for Crafting a Perfect Real Estate Biography

Your biography is often your first introduction to potential clients. It’s more than just a summary of your qualifications, it’s your pitch, your chance to connect, and a tool to stand out. As we move in to the post NAR lawsuit era, effectively communicating our skills and professionalism become of paramount importance. In this post,…

Jerry Kidd

Navigating the Shift – From ChatGPT Plugins to the GPT Store

Introduction In the realm of technology, adaptation and evolution are the only constants. For professionals in real estate, a sector increasingly influenced by digital innovation, this rings particularly true.  One of the pivotal shifts in recent times has been within the functionality of ChatGPT, a tool that has fundamentally changed how we interact with artificial…