I don’t know how it is in your area, but open houses are back in my market area! After nearly 18 months of restrictive policies on open houses, many agents had pretty much given up on open houses being a great source of business generation. Lately though, the rules have relaxed and open houses are…
I was thinking about the many skills it takes to be really successful in residential real estate sales. I’m not talking about just closing the occasional sale here and there, I’m talking about real success, the kind that results in an income of mid six figures Gross Commission Income, and more. My friend Tom Hart…
As I write this, Labor Day is about two weeks away! Traditionally, in our business, this marked the end of the summer slow down and the beginning of the last busy market of the year. One could count on new listings coming on the market and new buyers searching for those listings…up until Thanksgiving that…
This post will wrap up my 3 part series on PR by looking at community relations. BUILD STRONG COMMUNITY RELATIONS Focus on building and strengthening relations between you and the community. Show the public that you don’t just care about building your brand but helping them meet their goals as well. Be involved and become…
Last week we looked at working with the media to gain some PR. This week let’s see how we can use Social Media with an eye towards improving our PR. LEVERAGE SOCIAL MEDIA Social media helps you reach your target audience, establish your reputation, and communicate the right message to the public. It is one…
Starting this week and for the next two weeks, I want to “talk” to you about Public Relations or PR. Public relations or PR is about communication and reputation. It governs how the public perceives your organization and has a significant impact on who engages in business with you because people make half their buying…
I was meeting with an agent (in person) the other day when I noticed that she has over 4,000 unread emails in her gmail account! (The total number of read and unread emails was staggering!) When I asked her about it she replied that her email has become almost unusable. Further questioning revealed that her…
If you have been following this blog for any length of time, or if you have ever taken a class from me, then you are already aware of how much I value prospecting for business! My belief is that if you don’t have someone lined up ready to do business with you, then all of…
Last week I told you about a cool way to make videos using your computer. In case you missed that post, here is a quick link to it: https://realtytechbytes.com/cool-way-to-make-killer-videos/ This week I want to tell you how to use those videos using YouTube! Why YouTube? There are a couple of really good reasons. First is…
Today is July 4th, so if you are reading this in the United States, Happy 4th of July! We celebrate this day to commemorate our independence from England. This independence was won by ordinary citizens armed with guns who stood up to an oppressive government and won. If you are reading this in the UK…
