Why should I work with you? Whether or not a prospective client actually asks you this out loud or not, make no mistake, they want an answer! And your answer better be more than a recitation of your past closed sales, or your marketing plan or your team or any number of other things that…
Last November California Voters approved Proposition 19, a measure deigned to give Seniors and others Property Tax Portability. On the surface it appeared to be pretty straight forward, but ever since the election was certified no one was willing to give any definitive advice on what the bill contained, when it became law and many…
I’m always thinking about ways to generate business. In our business the process of getting new people that will buy or sell through us is a constant requirement. The process goes like this: Decide who your ideal client is and define them Decide how you are going to reach them Deliver value and build a…
Short and sweet this week in honor of Valentine’s Day here in the US. I know that none of us are ever very far away from our phones, so I want to concentrate on a couple of apps that I believe need to be on your phone. A few weeks back I told you about…
I’ve been writing this blog since the end of 2007. Since I publish it every week, that means that I have had to come up with something to write about 52 times every year. If you figure that I’ve been doing this for overt 13 years, and do the math, that’s over 675 articles. To…
I had the pleasure of attending a webinar last week put on by Dan Bremer, President and Co-Founder of MyTheo. MyTheo, based in San Francisco, brings the power of the Multiple Listing Service and so much more to your Android, iPhone, iPad and desktop computer. Disclaimer: I have known Dan and other members of his…
Have you heard of Facebook Groups? If you have heard of them, have you wondered what’s the difference between Groups, Pages and Personal Profiles? You are not alone! At first glance trying to figure out the differences and advantages of each can be daunting. So, I thought I’d do a little research to help you…
It’s probably time for me to bail out of Facebook. I just finished “reading” (I listen on Audible) a book that really opened my eyes on what information is collected by Facebook, and how they use it to manipulate our buying habits. It goes without saying that they have manipulated American elections going back…
Recently quite a few of my “friends” on various social media accounts have asked me how they could delete their accounts. Apparently they have decided that they no longer want to be part of what they perceive to be rampant censorship. Several of them have also expressed dismay about how their likes, preferences, habits and…
As we prepare for the 2021 real estate year, I thought it would be a good idea to take a look at some of the skills that are critical to success in 2021, or any year. Read on and as you do, take a moment to reflect on how you see yourself in each of…
