Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 39 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company .
Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR.
Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.
$500 a Day for 90 Minutes? The Scam Targeting Real Estate Agents in a Slow Market When I tell agents to watch out for job scams, I’m not speaking in the abstract. I got one myself — and the market is slow enough right now that some people will read it and think, “Hmm… maybe.”
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The One AI Tool I’d Bet On (and Exactly How Agents Can Use It to Automate Their Business) Every now and then, I find myself going down a rabbit hole—part curiosity, part research—for something I can bring back to help real estate agents work smarter. Recently, I asked a question that I think cuts right…
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Why Real Estate Agents Should Consider Going All-In on Apple The overlooked advantage of using macOS, iOS, and iPadOS in perfect sync Most real estate agents run their businesses using a mishmash of devices—often a Windows PC at the office, an Android phone in their pocket, and maybe an old iPad floating around. And while…
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If you’re in real estate, you already know that long term success is never about luck. It’s about choices—small, daily ones that add up over time.This week, I came across something in James Clear’s excellent 3-2-1 Newsletter that stopped me in my tracks: “Strangely, life gets harder when you try to make it easy. Exercising…
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How to Wake Up a Sleeping CRM Mini Guide Let’s get something straight: despite all the noise about AI, instant cash offers, and DIY real estate apps, agents are still at the center of the transaction — and there’s one big reason why: Relationships. People still want a trusted guide, not just a search bar…
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The Three Currencies Every Real Estate Pro Must Master – And How to Trade Them Wisely I owe today’s post to Michael Montgomery, the brain behind REV Real Estate School’s weekly “REALTOR Wisdom” newsletter. Every Friday his bite-sized email lands in my inbox with three quick ideas and one quotable insight designed to sharpen an…
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Let’s cut through the fluff. Most agents think they’re working hard, but often, they’re avoiding the real work and hoping a shiny new app or CRM will save the day. It won’t. But these three things will. 1. Mine Your Database with a Systematic Follow-Up Plan Why it’s a winner: It’s low-cost, warm, and the…
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Let me tell you a real story that might just change the way you connect to WiFi on your next vacation. Jennifer took a well-deserved trip to a beautiful five star resort in Maui. Like most of us, she settled into her room, pulled out her iPhone, and connected to the hotel’s free WiFi. No…
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In real estate, the gap between agents who crush it and those who barely hang on often boils down to one simple thing: how they treat their CRM. Some see it as a glorified digital Rolodex. But the top agents? They see a gold mine—and they dig. There’s Gold in That Database Think about this:…
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If you’ve followed me for a while, you know I’m always looking for tools that make real estate easier, more profitable, and let’s be honest, a little more fun. Whether it’s a shiny new AI tool, a marketing platform, or a CRM that finally plays nice with your workflow, I’m constantly researching what’s out there…
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