Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

Use AI to write Irresistible Property Descriptions

Capturing buyers’ attention with compelling property descriptions is essential. A well-written property description can mean the difference between a home sitting on the market for weeks or attracting multiple offers in days. With AI-powered tools like ChatGPT, real estate agents can now craft engaging, high-converting property descriptions in minutes.   This post’ll explore how AI…

Jerry Kidd

Future Trends: The Next Frontier of AI in Real Estate

Artificial intelligence (AI) is shaking things up across industries, and real estate is no exception. From tools that predict market trends to chatbots that handle client questions, AI has already become a go-to resource for agents and brokers. But here’s the thing—we’re just scratching the surface. The next wave of AI advancements is set to…

Jerry Kidd

How Smart Agents Are Using ChatGPT to Save Time, Generate Leads, and Close More Deals

Let’s talk about the buzzword that’s got everyone intrigued and maybe a little nervous: AI. It’s no longer just for tech wizards or Silicon Valley startups. It’s here in the real estate world, ready to make your life easier—if you know how to use it. And here’s the thing: AI isn’t going to replace you…

Jerry Kidd

CES 2025: The Smart Home Revolution Every Real Estate Pro Needs to Know About

The Consumer Electronics Show (CES) is one of the world’s largest and most influential tech trade shows, showcasing cutting-edge innovations from global companies and startups alike. Held annually in Las Vegas, Nevada, CES typically takes place in early January and spans several days. Organized by the **Consumer Technology Association (CTA)**, the event attracts tech enthusiasts,…

Jerry Kidd

What Is a Custom GPT and How Can It Help Real Estate Agents Crush It in 2025?

Let’s be real: real estate is a competitive game. You’ve got deals to close, clients to impress, and a million little tasks stealing your time. Wouldn’t it be amazing if you had a personal assistant to handle some of that workload—without the hefty price tag?   Enter custom GPTs. These AI-powered tools are like having…

Jerry Kidd

How to Protect Yourself from Facebook Cloning Scams in 2025

In today’s digital age, social media platforms like Facebook are powerful tools for staying connected. However, with the benefits of connectivity come new risks, and one of the most common scams making the rounds lately is Facebook cloning. In this scheme, scammers create fake profiles using someone’s name and publicly available photos to impersonate them.…

2024 NAR Profile of Home Buyers and Sellers  

The NATIONAL ASSOCIATION OF REALTORS® (NAR) releases its annual *Profile of Home Buyers and Sellers* to analyze trends among recent buyers and sellers who completed transactions between July 2023 and June 2024. This flagship report, published since 1981, is a must-read for real estate professionals looking to stay ahead.   Each year, NAR compiles the…

Jerry Kidd

Why Your CRM Needs Segmentation (and How to Do It Right)

A CRM (Customer Relationship Management) system is more than just a digital Rolodex. For real estate agents, it’s the powerhouse that keeps you connected with clients, nurtures leads, and ultimately drives business success. But here’s the catch: simply having a CRM isn’t enough. If your contacts aren’t segmented, you’re missing out on a huge opportunity…

Jerry Kidd

Stop Waiting, Start Winning: How to Build Your Real Estate Business

What separates successful agents from the rest? It’s not luck, charm, or even years of experience. The top-performing agents know one simple truth: waiting for business to come to you is a recipe for inconsistency. If you want to thrive in real estate, you need to stop waiting and start creating opportunities through proactive prospecting.…