Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

Get a better email signature

I’ll bet that you have an email “signature” that is automatically applied to each email that you send. Most likely someone in your company did it for you and it probably looks pretty good! But, what if you wanted to change it up?  Can you easily do that or do you have to go through…

Jerry Kidd

Planning on a real estate sales seasonal slowdown? Not so fast!

Thanksgiving is this Thursday in the US. Traditionally this holiday marked the seasonal slow down of real estate sales.  The number of new listings dropped because most sellers wanted to enjoy the holidays without the aggravation of staging, showings and generally living in a fish bowl during this time of year. However, a recent blog…

Jerry Kidd

The best $19.95 you will spend this year!

The National Association of REALTORS® recently published the 2021 Profile of Home Buyers and Sellers and made it available online for purchase. REALTOR® members can purchase it for $19.95 (Plus Tax) while everyone who is not a REALTOR® pays $199.95. So why would you want to buy this?  Here is why: This report provides real…

Jerry Kidd

Retargeting 101 for Real Estate Agents – What It Is and Why You Should Be Doing It

It goes without saying that your prospecting system, which is the process that guides a prospect, taking them from stranger to client, is one of the most important, and effective assets in your marketing arsenal. If you want to take your marketing conversions to a new and exciting level, your systems will need to include some…

Jerry Kidd

What is the Metaverse?  And why does it matter?

Mark Zuckerberg recently rebranded Facebook as Meta.  My initial reaction was “so what”?  Who really cares what he does with his social media company?  And also why should I care? Read on and you’ll see why I changed my mind. In his announcement he said “It is time for us to adopt a new company…

Jerry Kidd

Why should anyone work with YOU?

Let’s do a little role playing today! Here is how we will do it.  I’ll pretend to be a potential client looking to hire a real estate agent. Let’s agree that you and this potential client live in a desirable area where home values average around $1,000,000. In that area there are approximately 3,500 members…

Why can’t I do the things that I know that I need to do to achieve greater success?

I’ve got some questions for you this week.  See if you can answer them all and then share the questions and your answers with some one who can give you an objective analysis of them. Why are you a real estate agent?  What was your motivation for becoming an agent in the first place, and…

How to tune up your Smart Phone for ease of use!

When was the last time you took a good look at the apps on your smart phone? If your phone is anything like mine, it’s loaded with apps that don’t get used.  There is nothing harmful about having unused apps on the phone aside from the fact that they take up memory storage space. There…

Jerry Kidd

It’s time to start that 2022 Business Plan!

Here we are in the final quarter of 2021! I hope that you have been having a good year in your business in spite of all that has gone on and is going on! Here in Contra Costa County, we have FINALLY been allowed to have indoor church/temple/mosque services and the same for indoor restaurants.…

Jerry Kidd

We are in the home stretch of 2021! Have you been hitting your goals?

Three Quarters of 2021 is already gone!  Some of you will think that is a good thing because by all accounts this year has been challenging! Others of you have been busy listing and selling houses, while still others have been hunkering down and not getting much done. If you are part of the latter…