Here we are in the final quarter of 2021! I hope that you have been having a good year in your business in spite of all that has gone on and is going on! Here in Contra Costa County, we have FINALLY been allowed to have indoor church/temple/mosque services and the same for indoor restaurants.…
Three Quarters of 2021 is already gone! Some of you will think that is a good thing because by all accounts this year has been challenging! Others of you have been busy listing and selling houses, while still others have been hunkering down and not getting much done. If you are part of the latter…
Periodically I get asked what would I do if was just starting out as a new real estate agent? And the companion question is “what do you recommend that I do to get business as a new agent?” These are legitimate questions and they point to a real concern that most people have when it…
In 2018 I wrote an article about things to do when you have nothing to do, and it was well received by my readers! Since then It have updated it several times. Most recently I updated it to reflect Covid 19 realities. I think it is time to revisit that article again so here is!…
I don’t know how it is in your area, but open houses are back in my market area! After nearly 18 months of restrictive policies on open houses, many agents had pretty much given up on open houses being a great source of business generation. Lately though, the rules have relaxed and open houses are…
I was thinking about the many skills it takes to be really successful in residential real estate sales. I’m not talking about just closing the occasional sale here and there, I’m talking about real success, the kind that results in an income of mid six figures Gross Commission Income, and more. My friend Tom Hart…
As I write this, Labor Day is about two weeks away! Traditionally, in our business, this marked the end of the summer slow down and the beginning of the last busy market of the year. One could count on new listings coming on the market and new buyers searching for those listings…up until Thanksgiving that…
This post will wrap up my 3 part series on PR by looking at community relations. BUILD STRONG COMMUNITY RELATIONS Focus on building and strengthening relations between you and the community. Show the public that you don’t just care about building your brand but helping them meet their goals as well. Be involved and become…
Last week we looked at working with the media to gain some PR. This week let’s see how we can use Social Media with an eye towards improving our PR. LEVERAGE SOCIAL MEDIA Social media helps you reach your target audience, establish your reputation, and communicate the right message to the public. It is one…
Starting this week and for the next two weeks, I want to “talk” to you about Public Relations or PR. Public relations or PR is about communication and reputation. It governs how the public perceives your organization and has a significant impact on who engages in business with you because people make half their buying…
