Jerry Kidd

Stop Feeling Guilty About “Not Working Enough” (Even When You Work 60-Hour Weeks)

Stop Feeling Guilty About “Not Working Enough” (Even When You Work 60-Hour Weeks) Let me ask you something honest: Do you ever lie awake Sunday night feeling guilty about not working “enough” that week? Even though you worked 50+ hours? Even though you showed houses, wrote contracts, and handled client calls? You still feel behind.…

Details
Jerry Kidd

The 5 AI Tools I Wish I’d Started Using Years Ago (And Why You Can’t Wait That Long)

The 5 AI Tools I Wish I’d Started Using Years Ago (And Why You Can’t Wait That Long) Remember back in 2009 when I wrote about how you needed a smartphone? Some of you finally ditched that flip phone around 2014.  Well, we’re at another one of those moments—except this time, the gap between early…

Details
Jerry Kidd

I’ve Used CRMs for 39 Years. Here’s What Actually Matters

I’ve Used CRMs for 39 Years. Here’s What Actually Matters. 1986. Ronald Reagan was president. Top Gun was in theaters. And I was one of the first real estate agents in my market with a PC, a modem, and something called ACT 1.0. Most agents were still using Rolodexes and paper planners. I was building…

Details
Jerry Kidd

Your Listing Photos Are Losing You Deals—Here’s the ChatGPT Feature That Fixes It

The AI Feature You’re Ignoring That’s Stealing Your Listings Picture this: You just lost a $750K listing to an agent with half your experience. The seller said your presentation was good, but “the other agent just seemed more… current.” Want to know what they actually meant? Your listing photos looked like garbage compared to theirs.…

Details

Why I’m Done With Goal-Setting Workshops (And You Should Be Too)

Why I’m Done With Goal-Setting Workshops (And You Should Be Too) Let me guess – your inbox is drowning in goal-setting workshops right now, right? “10X Your Production!” “Crush Your Goals!” “Hit Your Biggest Year Ever!” Yeah, mine too. And honestly? I’m exhausted just reading those subject lines. Here’s the thing: How many times have…

Details
Jerry Kidd

3 Buyer Opportunities for Agents in 2025 and 2026 (And How to Win Them)!

3 Buyer Opportunities for Agents in 2025 and 2026 (And How to Win Them)! Let’s face it: 2025 isn’t exactly a walk in the park for buyers. Mortgage rates remain sticky, affordability is tight, and first-time buyers are feeling the squeeze. But here’s the thing—every market has opportunities. Smart agents know where to look, and…

Details
Jerry Kidd

Real Skills That Get You Through – The Third of a Three-Part Series

This is the third and final part of our series on navigating today’s real estate reset. We’ve covered the mindset and the tools—now it’s time to focus on the skills.  The market has changed, and so have client expectations. Agents who succeed now aren’t just staying busy—they’re getting sharper. Communication, specialization, and data-driven advising are…

Details
Jerry Kidd

Daily Behaviors That Set Survivors Apart – The Second of a Three-Part Series

Some agents are still closing deals. Still getting referrals. Still showing up with energy and confidence—even in this market. What sets them apart usually isn’t luck or a secret lead source. It’s consistency. Daily habits are what separate agents who grind through the slowdown from those who quietly fade away. This isn’t about working longer…

Details
Jerry Kidd

3 Signs You’ll Survive the Reset – The First of a Three-Part Series

Some agents are just waiting for things to turn around. Others are adjusting—shifting their focus, tightening up their systems, and sticking with what works. If you’re wondering whether you’re built for this reset, there are a few signs that say yes. These aren’t just traits—they’re habits that keep agents active when others slow down. If…

Details
Jerry Kidd

The Real Estate Business’s Painful Reset in 2025

The real estate business is going through a hard reset in 2025. It’s not just interest rates or inventory. It’s about who can adapt and who can’t. For years, the market was forgiving. Homes sold fast. Leads were easy. Many agents built careers in those conditions but never built the skills for tougher times. Now…

Details