10 Things That You Got Wrong About Video Marketing (and what to do about them)

When it comes to generating more leads and sales, have you ever considered online videos as a potential marketing tool? Unfortunately, many agents still are not using online videos in their marketing funnels. Consumer video viewing has grown tremendously over the past few years, and it’s expected to continue. In fact, approximately 100 million internet…

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10 things you got wrong about email marketing! (And what to do about it)

One of the most powerful digital marketing methods in the modern era is email marketing. Email marketing has helped many real estate agents stay connected to prospects and clients simply by staying in touch with them on a regular basis. Email is no longer limited to desktop and laptop usage; most people today check their…

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SMM 101 for real estate agents – Part Five

This is the fifth in a series of five posts on social media marketing for agents. Using Social Media to Promote Your Business Since the Internet was first introduced, the world has become consumed with all of the digital and technological advances it has to offer. The most significant revolution in the internet phenomenon is…

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SMM 101 for real estate agents – Part Four

This is the fourth in a series of five posts on social media marketing for agents. Social Media: The Affordable Marketing Solution It is quite difficult to understand why an agent would want to spend a fortune on conventional advertising when there are new and advanced methods that are less expensive and that actually generate…

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SMM 101 for real estate agents – Part Three

This is the third in a series of five posts on social media marketing for agents. Social Media Considerations for Agents If you are still wondering whether or not you should join the Social Media explosion, you are probably losing potential business to your direct competitors who are using it. The question you should be…

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SMM 101 for real estate agents – Part Two

This is the second in a series of five posts on social media marketing for agents. Social Media is Worth the Time Social media is a very important marketing tool for businesses today. Everywhere you go, people are on Facebook, Twitter, LinkedIn, Google+, Pinterest and any other social network that connects people with others. Since…

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SMM 101 for real estate agents – Part One

Recently I taught the newly rewritten GRI (Graduate of the REALTOR® Institute) “Technology Applications in Real Estate” course at a local Association of REALTORS®.  Before the class began, several of the students in the class were loudly opining to each other how worthless they thought that Facebook was and what a colossal waste of time…

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The real estate agent’s cure for the “what do I post online dilema!”

One of the topics that comes up frequently when talking with agents is how they can come up with content for their web sites, blogs, Facebook and LinkedIn sites. Most of us are uncomfortable with having to face the prospect of continually coming up with new material for these sites.  Trust me on this one,…

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9 things that you got wrong about reputation management!

In this age of social media and technology, it is sometimes easy to forget this fact:  Just as the internet can have a positive effect on your business, it can also have some extremely damaging effects.  As you probably know, before choosing a real estate agent to do business with, many consumers go online to…

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