Want to get better at your listing presentation? Read this!

When was the last time you had a listing presentation?  How did you do?  Did you feel a bit rusty or out of practice? If you are like most agents, listing presentations are not a daily activity or even a weekly one, so it is not uncommon to feel a bit out of practice when…

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Struggling to find your next client? This could help!

If you are a real estate agent, then you are constantly on the hunt for your next client.  A fact of life in real estate sales is that if you don’t have someone committed to working with you on a sale of a home or a purchase of a home then you are out of…

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A new way to write that Out of Office Message

OK.  It’s pretty much the middle of summer and we are still taking some vacations. Many of us are afraid to let our clients know that we actually take time off, but come on, do you really want people to believe that you are available 24/7?  To me that broadcasts scarcity and that you don’t…

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Another colossal waste of time and money bites the dust!

Last week was Inman Connect in San Francisco.  This is billed as the best real estate technology conference on the planet.  Until you get the Inman Connect Conference in New York City in January.  Then THAT conference is billed as the worlds best real estate technology conference. In my opinion both shows are no where…

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Stop the bookmark madness!

I’ll bet that if you go to your favorite browser and look in the Bookmarks folder that you’ll find tons of bookmarks that you created.  You probably created them so that you wouldn’t forget the website . But, then you forgot to look in the book mark folder for it or it got buried in…

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What does Google know about you? Read this to find out!

Do you like to use all of Google’s free services? Gmail, Youtube, Maps, Search and many others?  Most of us do, but did you know that every time that you use one of these services, Google captures a bit more information about you? You get to have free access to these services, but there is…

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How to hang out, party and get new leads!

Lately I have been working with some agents who want to generate more Seller and Buyer leads. The trouble is, they don’t like any of the traditional methods of lead generation and they don’t have the capital to invest in buying leads. So, unless something else turns up, they are pretty well skunked. Then it…

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Do you know what personal data is being stored about you?

Have you ever wondered what kind of data is being stored about you? If not, you might want to consider learning about it! With data breaches occurring with awful regularity, knowing what information is being stored about you by some of your favorite websites could be important if they get breached! Many companies will make…

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Hand your clients more than keys at closing!

So I got this interesting email today from a company called Centriq, based in San Francisco. Here is the gist of it:  Are you a Real Estate or Service Professional? Centriq is the one app that helps simplify ownership. Think of it as the Ultimate User Guide, specifically for your home and your things. Sign…

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Get more leads from your open houses

School’s out and summer is almost here so I think that it’s time to double down on business generation. A lot of families are headed out on their summer vacations, so the number of people actively involved in house hunting will probably diminish somewhat, but those that are still looking are going to be heavily…

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Automate your social media presence…the right way!

2018 is almost half way over!  In just a few short weeks we’ll be into July and from there Labor Day, Thanksgiving and Christmas will be upon us before you know it! I bring this up because it’s already time to review what you are doing to generate business.  Things to look at are the…

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Features vs Benefits and why you should care!

Lately I have been reading some of the “marketing” language that real estate agents are using on their listings placed on the MLS. What I see is a lot of agents just listing all the FEATURES of a home. While this seems like a reasonable thing to do, there are two major problems in doing…

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Screely enhances your screenshots and photos!

I found a fun little, online tool that scratches an occasional itch. Sometimes we need to send pictures to a client or to another agent.  Wouldn’t it be cool if we could dress them up a little before we send them? Screely instantly turns your screenshot into a beautiful image that you can share on…

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Put an end to spam calls and have fun doing it!

A few weeks ago I told you about a way to stop robo callers (http://realtytechbytes.com/stop-robo-callers-in-their-tracks) that was provided by my carrier, AT&T. It worked pretty well for what it did but today I want to tell you about an app that will actually help you fight back against the robocallers. It’s called RoboKiller.  It does…

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Fool proof way to collect lead info from Facebook ads!

Long time readers know that I am a huge fan of advertising for buyers and sellers on Facebook.  There simply is no better way to get your message in front of potential clients as effectively or cost effectively. There has been one problem though and that has been getting people to give you contact info. …

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The best way (so far) to manage the data on your iPhone!

I’ve talked about this before and I am going to talk about it again today. You have to have a way to capture those text messages between you and your clients so that you can store them with your transactions. Since so much communication gets done with text, email and voicemail, ignoring saving those messages…

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Things to do when there is nothing to do

Every once in a while we have one of those days where there is absolutely nothing going on.  When that happens we have some choices to make…we can declare it a holiday and go have fun somewhere or we can turn it into an unexpected day to catch up on things. Here are some ideas…

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What’s on your phone? Spring Cleaning for your Smart Phone!

When was the last time you took a good look at the apps on your smart phone? If your phone is anything like mine, it’s loaded with apps that don’t get used.  There is nothing harmful about having unused apps on the phone aside from the fact that they take up memory storage space.  …

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How to sell as many homes as humanly possible!

Every once in a while a book comes along that speaks to me in such a way that it causes some profound changes in how I conduct my life. I recently was told about “The Miracle Morning for Real Estate Agents” by Hal Elrod, Michael J. Maher, Michael Reese and Jay Kinder with Honorée Corder. …

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Stop robo callers in their tracks!

I don’t know about you, but I have been receiving a ton of robo-calls lately.  They come form my area code as well as random area codes all over the country.  It seems like I am getting 4 or 5 of them a day…so much so, that if I don’t have your number in my…

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Is another agent getting your sales and listings?

Last week I talked about buying leads, http://realtytechbytes.com/is-it-luck-hard-work-or-skills. This week I want to take a different approach. If you take a look at the graphic you’ll see that 51% of Buyers found the home that they purchased on the Internet.  Only 30% found them via the agent they previously used! If you look at the…

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Is it luck, hard work or skills?

Ever notice how some agents have all the luck?  I mean some agents get a new listing every week.  Heck, some even get them daily! How do they do it?  Who knows how they do it, but I’ll bet that hard work, a systematic approach to prospecting, great conversion and presentation skills and maybe a…

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The 5 “P”s to Success in Real Estate

While waiting for a flight home from the Berkshire Hathaway HomeServices annual convention this week, I had the opportunity to speak with a young man who is just beginning his real estate sales career. It turned out that he is affiliated with one of our offices in a neighboring state, so he was curious about…

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Have you been affected by data breaches? Are you sure?

Unless you are oblivious to the news you have heard about data breaches.Some of the more notorious ones have been Equifax, Yahoo, Dropbox, Target and Anthem Health Care.  These are just a few of the many breaches that have occurred. So what exactly is a data breach? According to Wikipedia, A data breach is the…

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5 reasons to use that Facebook Pixel

Last week I talked about adding the Facebook pixel to your website.  This week I want to tell you why you need to do it. Let’s start with the concept of retargeting.  Stick with me on this as understanding how it works is crucial to getting you to take action! Let’s say that you took…

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