Why Your Next Listing Needs a Floor Plan (and How to Deliver One in 15 Minutes)
A Big Move That Signals Where the Industry Is Headed
NextHome just set a company-wide standard to include a floor plan on 100% of listings by July 1, 2026, with training and support from CubiCasa. Read CEO James Dwiggins’ announcement here and the original partnership news here.
Consumer platforms are leaning in, too: Redfin now surfaces CubiCasa floor plans right on listing pages, and some MLSs are piloting/considering floor-plan requirements (e.g., New Mexico MLS).
Do Buyers Really Care About Floor Plans? (Yes—Here’s the Data)
- 86% of buyers say they’re more likely to view a home if the listing includes a floor plan they like. Source
- 81% of sellers say including a floor plan in their listing is very or extremely important. Source
- On real-estate sites, floor plans rank #3 for most-valuable content after photos and detailed property info. NAR Highlights
Translation: floor plans aren’t fluff; they pre-qualify buyers, reduce dead-end showings, and help the right buyers say “let’s book it.”
Why This Matters for Agents
- Better-qualified showings: layout misfits self-select out before they hit your calendar.
- Stronger listing pitch: sellers see you marketing like a pro—photos, video, and a clear sense of flow.
- Cleaner pricing conversations: a plan supports your narrative about function and value.
Seller script: “We’ll include a branded floor plan so buyers can see how your home lives. That increases qualified showings and reduces time on market.”
How to Deliver a Floor Plan—Fast (Pick One and Go)
1) Scan It With Your Phone (Fastest for Most Listings)
CubiCasa (iOS/Android): Walk the home; 5-minute scan yields clean 2D/3D plans you can brand. Learn more
magicplan (iOS/Android): AR-assisted capture with exports to PDF/DXF/OBJ—handy if contractors/designers are involved. Overview
Use when: everyday listings, condos/townhomes, quick turnarounds.
2) Generate From a 3D Tour
Matterport: If you (or your photographer) already scan homes, order schematic 2D floor plans directly from the model—no second visit. Matterport
Use when: luxury/relocation or when the “wow” factor matters.
3) Outsource From Photos or a Quick Sketch
Send a rough sketch or photo set to a conversion service and get branded 2D/3D plans back—often within 24 hours. Many photographers now bundle floor plans into media packages; ask yours and reduce per-listing cost.
Pro Tips to Maximize Results
- Brand everything: logo + contact info so shares lead back to you.
- Label dimensions: answer the “Will the king bed/piano fit?” questions.
- Match photos to the plan: simple callouts (“Kitchen ? Photo 7”) keep buyers engaged.
- Mark as approximate: stay compliant and avoid misrepresentation.
Your 15-Minute Floor Plan Workflow (Steal This)
- At photoshoot: do a quick mobile scan (CubiCasa or magicplan) — 5–10 minutes.
- Upload & brand: add your logo and room labels.
- Publish everywhere: MLS media, property site, brochure PDF, and a social carousel (“Swipe to see the layout”).
- Update your listing presentation: one slide titled “Why floor plans = fewer days on market.”
Bottom Line
Skipping a floor plan in 2025 is like skipping pro photos in 2005—you can, but you’ll lose to the agent who didn’t. Buyers want them, sellers value them, and the tools make it easy.
Try it on your very next listing: do one mobile scan, publish the plan, and measure the lift in showings and engagement. Then standardize it.
