Let me ask you something:

Have you ever crushed it at an open house—great turnout, meaningful conversations, lots of interest—and then… nothing came of it?

• No calls.
• No offers.
• No follow-ups.

If this sounds familiar, I hate to break it to you… but the problem probably isn’t the market. It’s the follow-up.

For some mysterious reason (and I say this with love), real estate agents are notoriously bad at staying in touch. And it’s not because they don’t care—it’s because they don’t plan for it. They get caught up in the moment, hand out a few cards, maybe even jot down a name or two… and then hope that person will call them back someday.

Spoiler alert: they won’t.

The Fortune Is in the Follow-Up

We’ve all heard that phrase a thousand times. But let’s update it for today’s market:

• The relationship is in the follow-up.
• The referral is in the follow-up.
• The repeat business? Yep—follow-up.

You’re not just selling houses. You’re building a network of people who know, like, and trust you. But that doesn’t happen by accident. It happens because you stay connected—strategically, consistently, and authentically.

Let me be blunt: you already have the CRM.
Your broker is probably footing the bill for a powerful system like kvCORE, BoldTrail, or some other shiny platform… and it’s just sitting there, gathering digital dust.

You Already Have the Tool. So Use It.

I get it—CRMs can feel overwhelming. But think about this:
Would you ever ignore a tool that helps you schedule showings, track offers, and manage listings? Of course not. So why ignore the tool that helps you stay connected to your most valuable asset—your people?

If you’re not using your CRM to:

• Set automated follow-up emails
• Schedule check-in reminders
• Track birthdays, home anniversaries, and important life moments
• Create drip campaigns for buyers and sellers

…then you’re leaving business on the table.

Relationships Are the Real Product

We like to think we’re in the home-selling business, but what we’re really in is the relationship business.

Think about this: most clients don’t decide who to work with based on the best flyer or the fanciest headshot. They choose the agent who stayed in touch. The one who followed up. The one who made them feel remembered and supported, not just at closing, but all the way through the journey.

Let’s Wrap It Up

If you want to be the agent who gets the referral, the second listing, the buyer turned seller turned investor, you need to master the follow-up game.

So here are your action items:

• Log in to your CRM today. Not tomorrow. Not “when you have time.” Today.
• Set up a smart campaign, check in with a past client, and send a helpful email.
• Build the relationship. Nurture the connection. That’s how you win long-term.

And if you’re feeling stuck or overwhelmed? You know where to find me.
Let’s up your game—one follow-up at a time.