So a few weeks ago, at a local marketing meeting, the leadership conducted an informal poll. They asked members if they had an open house the previous weekend and how the traffic was. Surprisingly, almost everyone who responded said that they had good traffic, defined as more than 10 groups through, and it was on Super Bowl Sunday!

Then, this week, a similar question was raised at a different meeting, and one respondent said that she had tremendous traffic and then received 17 offers on her newly listed property. 

So what can we conclude from these results? Well, one thing that comes to mind is that it’s crucial to have listings now!

Of course, you need the right listings, those that are well-located, well-presented, and well-priced. But any listing can get great buyer traffic these days! So what are you doing right now to locate, connect with, and sign up people who want to sell? This has to be the most important thing that you’re doing now.

Here are some suggestions for you to consider:

First, keep doing whatever you have been doing in the past to attract listing opportunities, but do a lot more of it. Think about who may need to sell now. There are always people who have to sell, and your job is to find them.

Pick up the phone and call your sphere of influence. If you send direct mail, you can always call the people that you sent the mail to and ask them if they received it! Just make sure you observe the Do Not Call List.

Prepare a Mini-CMA for everyone you know and call them to say that you have prepared it and ask if they would like to know what it has to say about their home value, and if so, could you drop by to explain it.

Hold open houses every Saturday and Sunday, and since it is staying light outside longer, why not do some commute time open houses? Circle prospect around those open houses a few days before and let the neighbors know that there will be more cars and activity as a result. No need to invite them to the open house, you are just giving them a heads up about the extra traffic.

When you are talking with your sphere or farm contacts, ask them if they have a real estate agent they would recommend if they ran into someone who was thinking of selling their home. If they don’t say your name, you might want to ask them why.

Ramp up your social media posts. Ask local businesses if you can interview them for your Facebook and Instagram reels.

Make sure that your website has a property valuation form on it and promote that page in your email signature.

If you have a dog, get out and walk it every day and meet your neighbors. If you have school-age kids, volunteer in the classrooms.

Wear your logo gear and name badge every day. Don’t be a secret agent!

The name of the game is to circulate. Be seen, be knowledgeable, and be available. The more people that know you and what you do, the more opportunities you will receive. It’s not rocket science, but it does take hard, consistent work.

I’ll leave you with this thought, “What are you doing now that others aren’t?”

It’s time to step up and take action!