This post will wrap up my 3 part series on PR by looking at community relations.

BUILD STRONG COMMUNITY RELATIONS

Focus on building and strengthening relations between you and the community. Show the public that you don’t just care about building your brand but helping them meet their goals as well. Be involved and become an active member of the community. 

Do charity work. For example, identify challenges that the community has and help them meet those challenges. You can also work towards a common cause that you believe in especially if it’s in line with your business.

You can also host one-day events like a cleaning program targeted to a particular group or organization. For example, a clinic cleanup weekend or an old orphanage cleanup weekend. 

Aim to create lasting memories that keep people talking and reliving the experience. Use hashtags, share interesting or heartwarming moments, and so on.

Community programs are one of the most effective ways to build strong public relations and show you care. They show how passionate you are about what you do and help you prove that you care for the community.  

Don’t forget to post your project on your business profiles and record the entire process. Share videos or images on Facebook and Instagram Stories. You can also tweet about it. 

Create effective community programs and incorporate them into your business strategy to maintain good public relations. Come up with an effective strategy to ensure success. 

Make sure you sponsor, volunteer, or donate at least once each year to prove authenticity. 

Identify the most important community initiatives and get involved. Get in touch with community leaders and find out how you can take part.