Pinterest only started in 2010, yet millions of users flock to the site daily. Imagine being able to pin just about anything you want on a virtual cork board and you’ll get the essential idea of Pinterest. In addition, you’ll be able to organize these boards into topic-specific scrapbooks.
For real estate agents, Pinterest provides a way to pin a variety of home information, products, and services onto organized online boards. So, if you’re wondering if Pinterest is right for you, here are 5 benefits to consider:
1. Pinterest will help drive more traffic back to your website. Each time you pin something to a board, you can link what you pinned directly back to your site or blog by using the provided description area below the pin. Each pin comes with its own description box which allows you describe the pin in 500 characters or less.
2. Most Pinterest users are shoppers. In fact, Pinterest users typically buy more products and services than any of the other top social media sites. According to Nielsen, many consumers purchase products and services after seeing them on Pinterest. Furthermore, numerous users visit Pinterest with the intention of purchasing. Although this doesn’t mean that every user will purchase a product, the chances of consumer purchases on Pinterest are favorable when compared to popular social media sites such as Facebook or Twitter.
3. Pinterest offers business accounts. With a business account, you’ll be able to verify your company’s official website, which promotes trust and credibility to consumers. In addition, Pinterest offers a plethora of educational materials and tutorials to help businesses effectively market their services. For instance, some of the tutorials show businesses how to effectively create a company story, how to increase product exposure, how to build a Pinterest community, and practice tips to help your customer base grow.
4. You can run contests on Pinterest. Creating a contest is an excellent way to drive in new customers by offering an incentive to those that help spread the word. Pinterest business users can create colorful product and service photos, pin them to a contest board, then offer a prize to the winner who re-pins or gets the most shares from one of your contest pictures. This will not only help your followers get more exposure, but it will allow your pins to be seen by their followers as well.
5. You can have as many boards as you need. For example, you can use one specific board to organize pins of kitchens, another board for bathrooms, and yet another board for new listings. Pinterest also offers a simple way to organize the information on each board with a few simple clicks. Keep in mind that although Pinterest is an effective tool to get exposure for your services, you can also use boards for community services, open houses, and networking.
