The Top 3 Actions Every Agent Should Take in the Second Half of 2025

Let’s cut through the fluff. Most agents think they’re working hard, but often, they’re avoiding the real work and hoping a shiny new app or CRM will save the day.

It won’t. But these three things will.

1. Mine Your Database with a Systematic Follow-Up Plan

Why it’s a winner:
It’s low-cost, warm, and the shortest path to a deal. These are people who already know, like, and trust you. Yet, most agents ignore them to chase cold leads that often go nowhere.

Your existing sphere of influence remains your most valuable asset. I’d like for you to implement systematic follow-up processes with video emails, market updates, and personal check-ins.

What to do now:

Commit to a consistent 10-a-day outreach: personal calls, DMs, texts, or video messages. (Or do five a day if you are pressed for time)
Use your CRM to tag and track contacts.
Deliver actual value: “Your home’s value just jumped 7% in the past year — want a custom report?”

Pro Tip: The 10-a-Day System

Want to add 60 deals to your pipeline in 6 months — without buying leads?

Open your CRM or contacts every morning.
Reach out to 10 people. Use a mix of personal videos, quick texts, and calls.
Don’t ask for business — offer value. Mention something relevant, like neighborhood sales or tax changes.

Bonus tip: Leave them curious: “I just saw something you’ll want to know about your neighborhood. Got a second later today?”

2. Time Block Prospecting and Treat It Like a Job (Not a Hobby)

Why it’s a winner:
Most agents “intend” to prospect — someday. Top producers block time and show up like it’s payroll day because it is.

Effective time management is crucial… Prospecting blocks… Daily and weekly productivity habits… Follow-up systems.

What to do now:

Start with 90 minutes daily, Monday through Friday.
Make it sacred: no email, no multitasking.
Focus on warm leads first: past clients, SOI, referrals.

Pro Tip: “Money Hours” Mindset

You don’t find time to prospect — you protect it like your next commission depends on it because it does.

Block 9:00 AM to 10:30 AM daily. Name it “Money Hours.”
Use a call list or CRM queue. Don’t break the block — no exceptions.
Track who you reached, what happened, and when to follow up.

Do it for 6 weeks and it becomes a habit. Do it for 6 months, and it becomes income.

3. Clarify and Communicate Your Value — Especially to Buyers

Why it’s a winner:
Post-NAR settlement, buyers must now choose to pay your fee. They’ll walk or lowball you if you can’t confidently explain your value.

In other words, you must clearly articulate your value proposition and justify your fees directly to clients.”

What to do now:

Create a simple buyer consultation deck or script.
Practice talking about fees without flinching.
Help them understand the risks of going it alone.

Pro Tip: The “Buyer Value Talk” Script

Use this in your next consultation:

“In today’s market, hiring the right buyer agent is more important than ever. I’m not just opening doors — I’m protecting your time, your money, and your legal interests. I’ll help you avoid overpriced homes, spot deal-breakers, negotiate better terms, and guide you through every contract detail. My job isn’t to sell you a house, I’m here to make sure you love where you land and never overpay getting there.”

Bonus tip: Create a one-page flyer listing everything you do for buyers. This will reinforce your value and support your fee discussion.

Final Word

TL;DR These three actions don’t cost much but pay off big, especially when done consistently. Forget the shiny objects. Dig into your database, protect your prospecting time, and clarify your value.