One of the topics that comes up frequently when talking with agents is how they can come up with content for their web sites, blogs, Facebook and LinkedIn sites.

Most of us are uncomfortable with having to face the prospect of continually coming up with new material for these sites.  Trust me on this one, I have been writing this weekly blog since 2007 and sometimes it’s amazingly hard to come up with a topic and the related material to make a post.

One of the shortcuts that I use from time to time when I face total writer’s block is to purchase some PLR material.  What is PLR you ask?

PLR stands for Private Label Rights.  Essentially it is material written by other people for which you are given the rights to modify, rebrand, claim as your own and otherwise use in most any way that you wish.  (Check with the vendor for the specific rights to the material that you purchase).

I recently performed a Google search for PLR related to real estate and found some interesting sources: https://www.google.com/search?q=real+estate+plr&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

Rather than make any recommendations to you, let me tell you what I look out for when I purchase PLR to help you get the most for your money.

First I like to see some sample material.  I want to get a sense of the writer’s skill in writing and also to see if I concur with their topic.  In other words, is this something that I would say?

Then I want to analyze the sample to see if they use American English.  (For those of you in other countries, you’ll want to see if they “speak” in your native tongue.)

Next I want to look at the license.  I want to make sure that I am free to use it as is and claim it as my own.  In reality, what I really will do with it is to rewrite it so that it becomes unique to me, but sometimes I just want to copy and paste…so, I want those rights

Finally, I look at the price.  I have learned that in most cases I get what I pay for…paying too little often results in material that I can’t (or won’t) use.  Conversely, paying too much doesn’t always get me any more than paying a middle of the road price does.

Once you have found a PLR provider that you like, consider subscribing to their service so that you’ll always have something to post when you run into those writer’s block dry spells!