It wasn’t so very long ago, that some tech pundits proclaimed the death of QR codes. (Do a Google Search on “the death of QR codes” to see what I mean).
The writers wanted us to believe that newer technologies were more reliable and easier to use.
In truth, in the early days of QR Code adoption, you did need a third party QR Code reader app on your phone to interpret the QR Code. But not any more. Both iPhones and Android phones now use the native Camera apps to “look” at the code and then they offer to open the resulting web site.
Have you been to a restaurant lately? The last one that I went into had little plastic stands on each table which was emblazoned with a QR code. They had no menus available (I’m sure that if you didn’t have a phone available that they would magically produce a menu). In order to read the menu, which was on their web site, you had to use the QR Code. And that particular restaurant is not the only one that I have seen doing that!
What I haven’t seen are any real estate agents using them. So pay attention closely, because I am going to make your life a bit easier!
Go to https://link-to-qr.com/ (or use your phone as I have described above on the QR Code with this article) and use the handy tool there to create a QR Code for whatever web site that you’d like to send people to. There are no instructions on how to use the site, but a few minutes of study and you’ll see where to type in your url, a way to change the border size and shape as well a way to change the color of the code.
Then you can download the resulting QR Code file as a png file.
What if you made a QR Code that when accessed would direct someone to your scheduling app so that they could quickly schedule a showing of your listing? Could you put the code (properly protected from weather) on your yard sign post? Could you put it in the MLS as one of your allowed photos?
Could you include it on a Facebook post? How about on your single property website?
If you are afraid that people would not know what to do when they encounter a QR Code, you could include a little paragraph that would instruct them to open the Camera app on their phone, point the camera lens at the QR Code and then follow the instructions that pop up. They do not have to actually take a picture. Just pointing the lens is good enough.
Be the first kid on your block to go for this! You can thank me later!
