If you are running email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake!
Let’s look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.
#1 Informational Emails
Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient. Examples of informational emails include happy birthday messages, new listing announcements, or open house information.
#2 Educational Emails
Educational emails are very popular with recipients because they help to solve some type of problem or answer a question. You can send educational emails any time you have new content, a popular blog post, or any other educational information that matches your subscriber’s interests.
This becomes even easier if you took the time to group your subscribers, because that way you can send the right content to the right people.
#3 Lead Nurturing Emails
This type of email is one of the least used or when it is used it is often used wrongly. It takes a lot of time and effort to take a lead and move them through the entire sales cycle. By using lead nurturing emails, you able to help that process occur faster and you don’t need to invest a lot of time.
You can set up various nurturing campaigns with 7 or 8 nurturing emails in each and then you can simply schedule them to execute over a period of time. These should be short messages that are packed with content rich information and that try to get the lead to respond to your call to action that will lead them to your website.
#4 Promotional Emails
This type of email, if not done right, can find you with a subscriber that will unsubscribe or simply trash your message. If you send too many promotional emails you will annoy your recipient. The only time you should use this is if you have a new listing, an open housel going on, or a special event coming up. You should not use this more than a couple of times a month.
If you aren’t using these emails in your marketing efforts, now is the time to get started!
