With the start of the new year, you may be exploring new ways to generate business.  Maybe you are good with your tried and true methods of lead generation, but maybe you want to raise your game when it comes to creating CMA’s, neighborhood reports and more.

Before you spend any money on that latest shiny app, I’d like to remind you about a FREE tool provided to you by virtue of your membership in your local Association of REALTORS®.  Actually, the tool is provided by NAR, but your local membership gives you membership in your State Association as well as NAR.

The tool that I am referring to is RPR, (REALTORS® Property Resource).

I wrote about RPR here in the past and you can find that article at https://realtytechbytes.com/rpr-a-realtors-best-friend/

But, two years have gone by since then and RPR has greatly improved in the last two years.

You have to be a REALTOR® to access the site and you need to create an account in order to use it.  Go to https://www.narrpr.com/ to get started. If you need help getting started, this link will guide you through the process: https://blog.narrpr.com/get-started/

The new website design makes it VERY easy to choose between Residential or Commercial properties and also to choose what you want to do once you are logged in.

Besides searching for property and creating property reports, one of RPR’s best features is the ability to use its many features to prospect for clients, both buyers and sellers!

They have literally written the book on prospecting and made it available as a FREE download.  Go get the book here: https://blog.narrpr.com/learn/farm-prospect-ebook/

Another great resource that RPR has is its blog at https://blog.narrpr.com/

Lots of great articles there!  One of my favorites is how to use RPR and Canva to create social media posts specific to you and your market.  You can read that one here (and several other great social media hacks with RPR): https://blog.narrpr.com/?s=canva

So, to wrap up, you REALLY need to spend the time to master RPR.  It’s a game changer that I don’t think you can afford to miss.