Long time readers of this blog know that I like to find and write about free tools that you can use to improve your income. The tools either need to make you more efficient, thereby getting more time, or help you find new clients or even to help you stay in touch with existing and past clients.
I give “extra points” to tools that are also mobile device friendly.
So, this week I want tell you about a FREE (Well you do pay for it as part of your REALTOR® dues) tool that checks all of the boxes.
And you are probably not using it!
The tool is Realtors Property resource, otherwise known as RPR. You can find it at http://www.narrpr.com and it is available to you (for free) if you are a member of a local board of REALTORS®.
So what, exactly is RPR? It is a web site and a mobile app (both iPhone and Android apps available) that offers exclusive access to analytics and custom branded reporting tools that can be printed, emailed or texted from anywhere at anytime. Exclusive means just that, no access is granted to non REALTORS® or third party vendors.
Here are some of the things that you can find in RPR:
1. Maps you can really use, and data to back them up
School attendance zones, FEMA flood maps, demographic information, thematic maps, heat maps and more are available in RPR®.
2. On-the-go access with RPR Mobile™
Instantly view any nearby property and get listing, sales, valuation, assessment, deed, foreclosure, school stats and more.
3. Branded reports built to impress
With RPR reports, your clients will appreciate the insightful data arrangements, and you’ll appreciate the speed and convenience.
4. Property Search
As an RPR user, you have the power to capture real estate data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR.
5. Property Details
RPR’s Property Details page offers a wealth of data not found on any other real estate platform. Here you will find side-by-side comparisons of MLS vs. public records information; sales, tax and mortgage histories; property photos, school and neighborhood profiles, interactive maps, and more.
6. Property pricing
RPR shares four tools that will help you refine the value of a property, use the platform’s flexible comp analysis tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties.
7. Neighborhoods
Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we’ll run you through the basics on how to help your clients find a home near desired amenities and within commutable distances.
8. Schools
Test scores, parent reviews, enrollment data and more help REALTORS® quickly drill down to schools best suited to client needs and expectations. Search for schools within 5 miles of a location; by city/state, school, or district name; and even by type of school (elementary, middle or high school), as well as up to 20 nearby listings.
9. Maps
The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we’ll show you how easy it is to draw or designate your map in ways that suit every type of interest or need.
10. Reports
Easily create and share RPR’s colorful, client-friendly reports from your phone, tablet, laptop or desktop. Customize the elements of your report to suit client interests and brand each with your name, photo, logo and contact information. And even add your own pages to the report (biographies, testimonials, and marketing tools).
11. RPR Mobile™
Downloading the free RRR app to instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, maps, schools, neighborhoods and more. The app also provides a customizable feature that allows you to create, save and share reports with just a few quick taps on the screen.
Here is the link to the iPhone app store: https://itunes.apple.com/us/app/rpr-mobile/id900143341?mt=8
And here is the link to the Google Play Store for Android phones:
https://play.google.com/store/apps/details?id=com.rpr.mobile
So where does RPR get its data? From the following sources:
RPR generates and compiles real estate and other data from a vast array of sources. The data contained in your report includes some or all of the following:
Listing data from our partner MLSs and CIEs, and related calculations, like estimated value for a property or median sales price for a local market.
Public records data including tax, assessment, and deed information. Foreclosure and distressed data from public records and RealtyTrac.
If you think you’d like to add this powerful resource to your arsenal of tools but aren’t sure if you could figure it out, go here and check out some of the learning resources: http://blog.narrpr.com/ebook/your-first-visit-quick-start-guide/
If you are using RPR, why not explore some of the more advanced features? If you haven’t yet started, now is the time to get with the program. It will truly make your life easier, help you make more money and make you look good to your clients!
