The National Association of REALTORS® recently published the 2021 Profile of Home Buyers and Sellers and made it available online for purchase.

REALTOR® members can purchase it for $19.95 (Plus Tax) while everyone who is not a REALTOR® pays $199.95.

So why would you want to buy this?  Here is why:

This report provides real estate professionals with insights into the needs and expectations of their clients. 

What do consumers want when choosing a real estate professional? 

How do home buyers begin the process of searching for a home? 

Why do some sellers choose to forego the assistance of an agent?

Data is collected from a nationally representative sample of recent home buyers who purchased a primary residence in the 12-month period between July 2020 and June 2021.

I believe that this one purchase made every year pays for itself many times over if you will study it and adjust your prospecting for clients to reflect the ways that buyers find the agent they use to purchase a home and also to see how sellers find and select the agent to sell their home.

Another interesting set of facts will make it crystal clear why you need to stay in touch with past clients as you learn (from the report) the rate at which buyers and sellers refer business to their agents after closing.

This report also makes it very clear that homes need to be listed on the MLS and that exposure on the Internet is most crucial.

Go here to get your copy: https://store.realtor/2021-nar-profile-of-home-buyers-and-sellers-download/ 

Please spend some time studying the information in the report.  Then take action and make whatever changes in your business that need to be made so that you become the agent of choice for future buyers and sellers!