Rethinking the agent real estate web site

Last week I taught a class that I recently wrote called “The Facebook Money Machine…your next client is on Facebook” at a local Association of REALTORS®. We had about 20 agents and brokers show up and for the next 90 minutes they learned about my vision for using the social media giant to locate and…

Tick-Tock, Facebook’s SSL requirement is coming soon. Is your page ready?

On October 1st, 2011, I’ll be walking on Kaanapali Beach on Maui.  While I am doing that, those of you with custom Facebook fan page “tabs” that are not hosted on a server that has a SSL Certificate will find that their expensive custom tab is no longer displayed. For the rest of us, this…

An open letter to all real estate brokers…you really, really need to read this!

You can’t avoid it anymore.  It’s everywhere you look.  Television commercials for all sorts of products tell you to do it,  magazine ads feature the logo and the promise of benefits if you will just do this one thing.  Every one you know is there already and recent events in the Middle East have shown…