If you’re like many agents, you’re probably investing a lot of time (and money) trying to reach people who don’t yet know you. But what if I told you the real goldmine might be right under your nose? Reconnecting with people in your existing database—those who already know and trust you—can be a game-changer. A consistent schedule of simple, friendly calls keeps you top of mind and fosters deeper relationships that turn into repeat and referral business.
Here are five conversation topics that can help you reconnect, deepen connections, and bring real value to each call. I’ll even give you a few sample scripts for each topic to help make it easy to start the conversation. Let’s get into it!
1. Market Trends and Neighborhood Insights
Sharing updates on local market conditions can be both valuable and interesting for your clients. People are always curious about home prices, neighborhood developments, and how those things could impact them.
Scripts:
– Script 1: “Hi [Name]! It’s been a while! I just wanted to touch base and share some interesting trends in the local market. Did you know that [local fact, like increased home values or reduced inventory]? If you’re ever curious about how this affects your property, I’d be happy to chat.”
– Script 2: “Hey [Name]! Hope all’s well with you. I’ve been keeping an eye on our neighborhood, and there’s been some cool stuff happening. Thought it might be fun to check in and see if you had any questions or plans to chat about—like values or recent sales nearby.”
– Script 3: “Hello [Name]! I wanted to share a quick update on some recent changes in our local market. Some shifts could affect property values around here. If you’re ever curious or just want to keep a pulse on things, I’d love to keep you in the loop!”
2. Home Maintenance Tips and Seasonal Reminders
Offer some quick, practical tips for keeping up a home, which can be especially helpful during season changes. This shows that you’re thinking about their long-term investment, not just their next sale.
Scripts:
– Script 1: “Hey [Name], how’s everything going? I was just reaching out with a quick home maintenance reminder—perfect timing as we head into [season]. Small things like [example: cleaning gutters or checking HVAC filters] can make a big difference. How’s everything going on your end?”
– Script 2: “Hi [Name], just wanted to pop in and say hi! I was actually sharing some seasonal tips with other clients and thought I’d pass along some advice too. A little maintenance can save big in the long run. Do you have any plans for some upgrades or fixes this season?”
– Script 3: “Hey [Name], I’ve been helping some clients with small home maintenance projects lately and thought you might enjoy a quick tip or two! Simple checks can keep your place looking great and boost value. Happy to send over a list or chat if you’re interested!”
3. Local Events and Community News
People enjoy knowing what’s happening around them, especially with local events or community projects. This keeps you connected beyond just real estate.
Scripts:
– Script 1: “Hey [Name]! I came across some fun local events coming up and thought you might be interested. [Event example] is happening next weekend! Have you heard of it? If you’re going, maybe we’ll see each other there!”
– Script 2: “Hi [Name], hope you’re doing well! There’s a big community project coming up in [neighborhood], and it made me think of you. If you’re interested, I’d love to share more about it or even connect you with other folks in the area who are going!”
– Script 3: “Hello [Name]! Just wanted to pop in and let you know about some happenings around town. Things like [specific event] can really change the vibe of our community. Have you been keeping up with these local updates?”
4. Property Value Check-In
Many people are curious about their property’s current value, but they may not think to ask until you bring it up. Offering a quick, no-pressure valuation can be a welcome surprise.
Scripts:
– Script 1: “Hi [Name], I was thinking about your property the other day—values around here have been moving quite a bit! If you’re curious, I’d be happy to pull up a quick estimate to show you what things look like right now. No strings attached, of course!”
– Script 2: “Hello [Name]! Just wanted to check in with you. It’s amazing how much the market’s shifted over the past few months. If you’ve been curious about your current property value, I can run some quick numbers for you to see where things stand.”
– Script 3: “Hey [Name], hope you’re well! With the market evolving, some clients have been surprised to see how their property values have changed. If you’d ever like a quick update, just let me know—I’d be happy to help!”
5. Client Appreciation and Personal Check-In
A friendly check-in just to see how someone is doing or to express gratitude is powerful. No agenda, just reconnecting.
Scripts:
– Script 1: “Hey [Name]! I just wanted to check in and see how things have been since [mention a specific event, like a past transaction or last interaction]. No real estate agenda—just hoping things are great with you!”
– Script 2: “Hi [Name], I just wanted to reach out to say thanks for being part of my journey in real estate. I’m grateful for our connection. How’s everything going for you and the family?”
– Script 3: “Hello [Name]! It’s been a little while, so I thought I’d touch base and say hello. I love keeping up with everyone I’ve worked with and hearing how things are. If there’s anything you need, even outside of real estate, I’m here!”
The Takeaway
A few friendly calls to your existing network can go a long way. These conversations show your clients you’re invested in their lives, not just their business. Making calls doesn’t have to be a pitch—it’s about providing value and staying connected in a genuine, no-pressure way.
