Did you ever read a book that changed your life?
I did. In my first year in real estate I was turned on to “Real Estate Listing Magic” by Gael Himmah.
Gael was a northern California real estate broker that wrote and published this book in 1964 and it eventually became the “bible” for anyone who wanted to become a listing agent.
After a disastrous first transaction with a buyer I decided to learn how to list! I don’t remember how I learned of this book, but I found a copy and studied it from cover to cover. And I became a listing agent and quickly rose to the top 10% of my 45 agent office.
That book is very hard to find 35 years later so as much as I’d like to recommend it, I can’t. Besides, the world has changed so much that though his principles are still valid, many of his methods are not.
So I was very pleased to run across “Success with Listings” by Knolly Williams. Knolly became VERY successful as a listing agent and wrote an over 400 page book on the process.
I bought the print edition as I like to make notes, dog ear favorite pages and so on, but Knolly will also give you a FREE PDF of the book if you go to https://www.successwithlistings.com/home-page.
There is a TON of free resources there (well they are free if you follow his direction on how to get sponsors to pay for them for you. No worries there, the sponsors also benefit too) as well at his other web site https://knolly.com/world-headquarters
Knolly takes you through over 40 steps, explained in exquisite detail that start with a self assessment, knowing your numbers and a very cool must achieve milestone (and how to do it for free). Hint: You have to become famous and he shows you how anyone can do that!
This one belongs on your book shelf for sure right along side of “Listing Magic” (if you can find it) if you want to be a top listing agent!