Thanksgiving is this Thursday in the US.

Traditionally this holiday marked the seasonal slow down of real estate sales.  The number of new listings dropped because most sellers wanted to enjoy the holidays without the aggravation of staging, showings and generally living in a fish bowl during this time of year.

However, a recent blog post by Keeping Current Matters has shed some light on what they claim may be the hottest winter real estate market ever.

(Read the post here: https://www.keepingcurrentmatters.com/2021/11/18/home-sales-about-to-surge-we-may-see-a-winter-like-never-before/)

They back this claim with a chart showing data analyzed by the ShowingTime Showing Index.  Their conclusion was this: The latest Showing Index from ShowingTime, which tracks the average number of monthly showings on available homes, indicates buyer activity was slightly lower than at the same time last year but much higher than any of the three previous years.

They go on to quote a REALTOR.com report that states 65% of prospective sellers will go on the market this winter.  (Read the report here: https://news.move.com/2021-11-11-Low-Temps,-High-Expectations-Realtor-com-R-Survey-Shows-65-of-Prospective-Sellers-Plan-to-Enter-the-Market-this-Winter)

This leads me to believe that rather than planning on our usual slower pace this winter, the enterprising agent who decides to work at a high level these next few months will be well regarded for their efforts!

I found a few additional articles that may help you find those sellers who plan on going on the market sooner rather than later.

First is one by The Close that has a new perspective on prospecting for business. In this article they offer 15 Clever Real Estate Prospecting Ideas that will boost your Gross Commission Income over the coming months.  This article is well worth the time it will take to read.  See if you can find one idea to implement.

You can read it here: https://theclose.com/real-estate-prospecting/

Next, well known real estate coach Tom Ferry has an excellent giveaway that offers a number of strategies to find inventory to sell in low inventory markets.  And we are certainly in one of those!

You do have to register to get the PDF download, but in my opinion, after looking at the download, its worth it.  

You can get it at: https://www.tomferry.com/agent-tools/low-inventory-strategies-offer/

So here is my takeaway for you.  Unless you are slammed with showings, buyer tours or solving escrow problems over the next few days, take some time to click on the links in this article and digest the info you will find.  

And then think about how what you learned can be applied to your business!

Happy Thanksgiving!