Another quick post this week. Just want to remind you that all the tech in the world will never replace you as the trusted advisor! Back when I started in real estate in the mid 80’s we didn’t have much in the way of technology, so we had to actually get out and meet people in…
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In this age of social media, text messaging and other electronic means of staying in touch, direct mail still works! Don’t believe me, check your mailbox … I’ll bet that you get all sorts of direct mail from businesses (and even other REALTORS®). And I’ll further bet that you get mail from some of the…
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Ever been out on tour and found the perfect house for your buyer and tried to call them to tell them, but you couldn’t reach them? What about when you are at an inspection and wanted to take a picture AND record a voice memo to go with the picture? But didn’t want to fiddle…
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Back in the old days of real estate, keeping a written phone log of our conversations with our clients, inspectors, appraisers, the other agents, title companies, etc was an important part of of our risk management process. Those of us who have been around for a while still do this with calls we make and…
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About a month ago, I was on a tour of some historic areas of Boston with a group of people from the town where I live. Since home prices here have done nothing but go up over the past few years, everyone is interested in the prices of homes, Good for me as a real…
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From May 26th through June 23rd, I ran a series of posts on Video Marketing for real estate agents. That series laid out, in detail, things that you might want to do if you were interested in getting into video marketing. However, I realize that doing all of that may be more than you want…
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Long time readers of this blog know that I like to find and write about free tools that you can use to improve your income. The tools either need to make you more efficient, thereby getting more time, or help you find new clients or even to help you stay in touch with existing and…
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The final efforts of video production for marketing purposes will shift to how the video will be distributed. Choosing the right distribution method is crucial to reaching your target audience. No one platform is the best for all types of videos so choose judiciously. Because of the abundance of websites where you can upload your…
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All that planning and preparation will take you to this: the actual production. You’re nearly halfway through the video marketing process, but the day of the shoot is when everything you’ve conceptualized will finally materialize. Production entails filming, first and foremost. With your storyboard, shot and production schedule on hand, you have a multitude of…
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Preparation is Key Once you have a plan and a particular objective for your video, you need to carry on the creative phase of the process. Pre-production, the second aspect of video marketing is considered the preparation phase. What happens before the actual filming of the video is vital to the overall success of the…
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