Halloween is out of the way, so Thanksgiving, Christmas and New Years are on the horizon. Traditionally this meant a slow down in real estate sales.
But, this year? Who knows? We may or may not experience a slow down over the holiday season.
One thing for sure though, as agents we need a consistent, steady, reliable source of new business. That means that you MUST have processes and systems in place to locate, nurture and service new people who want to buy and/or sell houses.
Towards that end, please read this EXCELLENT article that I found that offers 19 Tips for Real Estate Prospecting.
https://fitsmallbusiness.com/real-estate-prospecting-tips/
Here is another fabulous article that contains 15 Real Estate Prospecting Letter Templates (These are actual letters that you can copy, personalize and use).
https://theclose.com/real-estate-prospecting-letter-templates/ (Please don’t use these word for word, but rather, personalize them to your style.)
If you are thinking of working a farm, then check this article out:
https://fitsmallbusiness.com/real-estate-farming/. It’s titled “A Beginners Guide to Real Estate Farming 2020”. But, it’s worth reading even if you already have a farm.
The central idea behind all of these articles is that you need to do something to be continually keep your “pipeline” full of people who may want to do a real estate transaction in the near future.
Some of these folks will probably not do a transaction or maybe they will but not with you. You still need to have them in your pipeline and work with them to move them along in the process. Things change for people so, their situations can change overnight. Unless you have crystal ball don’t discount anyone or overly expect that someone is a slam dunk. Some of the people in your pipeline will do a transaction with you, and some of those transactions will close, but probably not all of them will close.
It’s because of these dropouts that your pipeline has to be full of prospects moving in your direction. If you are continually counting on that “one” transaction to close, your income will have peaks and valleys. Unfortunately, your bills keep relentlessly coming in even if your income doesn’t!
So, read the articles and pick one of the methods that you can commit to doing…every damn day that you work. And don’t stop!
