Hey there! Remember the days when door-knocking was the go-to method for real estate leads? Times have changed, but some things remain the same. Let’s look at the tried-and-true, and the new ways agents are getting leads.
1. Old School, Still Cool: Door Knocking
Even with our phones buzzing and screens everywhere, there’s something about a friendly face at the door. It’s not just about making a sale; it’s about making a connection. And trust me, people remember that.
2. Jumping on the Digital Train: Social Media
You’re missing a trick if you’re not on Facebook, Twitter, or Instagram yet. It’s not just about posting; it’s about engaging. And the best part? It can be more cost-effective than traditional ads.
Don’t forget to create Facebook Custom Friends lists of your sphere and past clients so that you can easily see what they are posting. Comment on THEIR posts. This is much more effective as a way of keeping your name in front of them!
3. Back to Basics: Cold Calls & Direct Mail
Yes, they are old methods. But guess what? They still work. Especially when you don’t have an email address. There’s a reason they’ve been around for so long.
4. Word of Mouth: Past Clients
A happy client is your best advertisement. A quick call, a monthly update, or even a coffee catch-up can keep you top of mind for referrals.
5. Show and Tell: Open Houses
They might not always lead to a sale immediately, but open houses are a lead goldmine. It’s your chance to shine, to show off your expertise, and to meet potential clients.
6. Teamwork Makes the Dream Work: Collaborating with Builders & Lenders
Networking isn’t just for events. Building relationships with others in the industry can lead to referrals and more business.
7. Tech Talk: Using ChatGPT for Content
In this digital age, content is crucial. And tools like ChatGPT? They’re game-changers. Whether videos or articles, AI can help you craft content that speaks to your audience.
In the end, while there are countless ways to get leads, the personal touch stands out. Whether face-to-face or through a well-crafted piece of content, it’s all about making that connection.
