I’m sure you have heard old timers say that direct mail has become obsolete, but reality paints a different picture.
Depending on where you live, you may receive direct mail from top agents in your area.
Top real estate agents continue to leverage this traditional method, and there’s a reason for that – it’s effective. Prove this for yourself. Please keep track of who is sending mail to you and how often they send it. Do you think the sender would keep sending it if it wasn’t effective?
1. Consistency is Key
Just listed/just sold cards are a proven strategy. The secret to their success lies in consistency. Each mailer sent to a targeted audience builds upon the previous ones, enhancing their cumulative impact.
2. Differentiation is the secret to success
Standing out in a crowded mailbox is essential. How can you make your mailers more noticeable? Consider these innovative strategies:
Larger Postcards: Size does matter when it comes to grabbing attention.
Colored Envelopes: A splash of color can make your mailer the first one they open.
Handwritten Font Technology: Personalize your message with fonts that mimic handwriting. Or better yet, handwrite them yourself!
Use a QR Code on your mailers: Modernize your approach by linking to digital content.
3. The Ongoing Relevance of Direct Mail
While some may declare direct mail as a relic of the past, the top agents in the field know better. This timeless method continues to generate new listings and opportunities for buyer representation.
In an increasingly digital world, the tactile experience of direct mail offers a personal touch that resonates with potential clients. It’s a reminder that some traditional methods still hold value in our ever-changing industry.
