The 2019 National Association of REALTORS ® convention has come and gone. Since it was in San Francisco this year I decided to attend and to tell the truth, I was glad that I did.
I ran into many old friends from across the country, made some new friends and attended a dozen or more interesting educational sessions.
There was also a very robust trade show with hundreds of exhibitors.
All of that is well and good, but the one thing that I look forward to every year is the release of the Profile of Home Buyers and Sellers. This comes out during the convention each year and I have been buying it every year for what seems like a decade or more.
From NAR, the following statements are made about the report:
This newly redesigned and updated profile includes:
- Who are today’s home buyers and sellers?
- Do they use the services of a real estate professional?
- What role does the internet play?
- Who are today’s aspiring buyers?
These questions and many more are answered in this newly released profile of home buyers and sellers. This valuable tool provides the answers in a user-friendly format, designed to allow easy comparisons with previous studies, using a mix of charts, graphs and tables.
Chapters Include:
- Characteristics of Home Buyers and Homes Purchased
- Home Buying and Selling and Real Estate Professionals
- The Home Search Process?Financing the Home Purchase
- For Sale By Owner Sellers
- Aspiring Buyers
This digital download belongs on every REALTOR’s® hard drive, including yours! The information it contains will help you create next year’s business plan by showing you exactly what buyers and sellers want, why they chose the agents that they did choose and how you can reach these folks.If you are a board member you can buy it for $19.95. If not, the price is $149.95.
Pick up your copy here: https://store.realtor.org/product/report/2019-nar-profile-home-buyers-and-sellers-download
Spend some time in each of the chapters, put what you learn into action and you will make more sales in the coming year.
Or, don’t. It’s entirely up to you.
