This week I want to circle back to talking about using videos in your marketing of homes and in your self promotion.
Since Covid-19 restrictions have shut down our ability to hold traditional open houses, we have lost one of the ways that was a tried and true method of meeting new potential clients. More importantly, those potential clients also lost a tried and true method of checking out houses and neighborhoods as they began the search for their new home.
Sellers are also forced to find new ways to look for an agent to sell their existing home. I’m sure that you have gotten a new listing because a potential seller came to one of your open houses and checked you out, liked what they saw and booked a listing appointment!
So, the obvious solution is to use video!
EVERY time I suggest that option to most agents, I get the deer in the headlights look back! No one likes how they look or sound on camera, so they shut down. The advice of “you look like you look and you sound like you sound” may be good advice, but it really does nothing to alleviate the fear of doing video.
Couple that with the fear of what to do or say and the fear of how to do it, and the use of video by real estate agents is pretty well shut down!
I’ve assembled a few resources here, with examples, that may get you over the hump and into using video. You REALLY need to get on this bandwagon. Who knows if we will EVER be able to hold open houses again, so you NEED to replace that source of clients. Video appears to be the solution!
First up is a web site that will give you some stats: https://www.propmodo.com/10-stats-that-prove-real-estate-agents-should-use-video-marketing/
“Propmodo is a global multimedia effort to explore how emerging technologies affect our built environment. Following people, practices and tools that are changing the business of real estate”
Not to be outdone, NAR has a selection of articles on video marketing that you need to glance through: (Click on the “Show More” link to get the full effect)
https://www.nar.realtor/using-digital-video-as-a-marketing-tool#section-166141
The Close, one of my favorite web sites for actionable real estate information, offers this gem:
12 Real Estate Videos Smart Agents Are Using + Examples – https://theclose.com/real-estate-videos/
You REALLY need to click on that link and spend some time looking at the examples. You’ll find ideas there that no one else has told you about!
I get it that the actual production of videos can be a pain, so here is a site that give you a selection of pre-made templates that you can customize with your branding. They give you two months free to try it out and after that, pricing, on a month to month basis, can be less that your weekly Starbucks spend! https://promo.com/cat/real-estate/
So, what are you waiting for? Hop to it and create a video! Your competition is already doing it!
