Lately I have been working with some agents who want to generate more Seller and Buyer leads.
The trouble is, they don’t like any of the traditional methods of lead generation and they don’t have the capital to invest in buying leads.
So, unless something else turns up, they are pretty well skunked.
Then it dawned on me, why not tell them about Meetup.com? If you aren’t familiar with Meetup here are a few words from their website that may help you understand:
Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities.
If you strip away the marketing language you get this: Meetup is an online place for people to learn about and then join physical meetings on topics that they are interested in learning about, or participating in with other like minded people.
You might be asking, ok, sounds good, but how do I actually use it to meet some new people who might be interested in selling or buying a home?
I found a few articles on line that answer that question better than I can, so for starters, click on this link https://www.linkedin.com/pulse/how-use-meetupcom-leads-galore-zachary-lukasiewicz/ This article will give you some ideas on how to get started.
This next article takes a different approach, but if you are a fun loving party kind of person you will definitely love what the author has to say: https://honeybarmedia.com/event-marketing/meetup-for-real-estate/
Finally, I just want to add my two cents. Any time that you can find a way to meet people and to help them solve issues that they are working through, you create opportunities to add to your sphere of influence which will ultimately lead to more business for you.
Meetup looks to be a fun way to do just that!