So many AI tools are available today that it is becoming hard to keep up! Today, I used Perplexity.ai to research how to generate listing leads. What follows is the prompt that I used, along with its results. I have not edited the results since I want you to see what it can do.
First, I went to Perplexity.ai. I have a paid account, but you give this a try using the free version. I wrote my prompt and selected Deep Research as the method. (https://www.perplexity.ai/hub/blog/introducing-perplexity-deep-research)
Here is the prompt I used:
“What is the best way for a realtor to get more listings? By best I mean the way that produces repeatable results, at minimal cost and that is easy to do.”
It took about 5 minutes and kept me informed as it first outlined the process and then generated the report.
Things to note:
- It also gives citations to the material it found. They look like this [1] and are listed at the end of the article.
- It also generates a list of related articles that it found, along with links to additional reports.
Perplexity can save you time when looking for ways to do things, as it does an excellent job of researching the available information on the web and bringing it back to you.
By the way, even if you don’t want to try Perplexity out for yourself, the following information is actionable, so if you are looking for more listings in 2025, read on!
Maximizing Real Estate Listings Through Strategic Sphere of Influence Engagement
The most effective, repeatable, and cost-efficient method for realtors to secure listings lies in systematically leveraging and expanding their sphere of influence (SOI). This approach capitalizes on existing relationships, fosters trust through consistent communication, and generates referrals with minimal financial investment. Below, we explore the mechanics of SOI-driven strategies, supported by data and proven methodologies, to create a sustainable pipeline of listings.
The Foundation: Understanding Sphere of Influence Dynamics
A realtor’s SOI comprises friends, family, past clients, colleagues, and acquaintances who already know and trust them[13][16]. These individuals are statistically more likely to provide referrals or transact directly due to pre-established rapport. Studies indicate that 82% of clients would reuse their agent, yet only 12% do, highlighting the untapped potential of maintaining engagement[13].
Key Advantages of SOI-Centric Strategies
1. Cost Efficiency: Requires no paid advertising or lead-generation fees.
2. High Conversion Rates: Warm leads from SOI convert 50% faster than cold leads[2][16].
3. Repeatability: Structured communication systems ensure consistent touchpoints.
Systematic SOI Engagement: A Four-Pillar Framework
1. Organized Outreach and Relationship Management
– Database Segmentation: Use CRM tools (e.g., Agent Legend, Top Producer) to categorize contacts by likelihood to refer, transaction history, and communication preferences[13][16]. Prioritize high-value connections (e.g., past clients, local business owners) for personalized outreach.
– Communication Cadence: Aim for quarterly touchpoints via calls, emails, or social media interactions[2][3]. For example, Jimmy Burgess of Berkshire Hathaway HomeServices achieved a 7% listing appointment rate by sending unsolicited comparative market analyses (CMAs) via personalized video messages[12].
2. Value-Driven Interactions
– Educational Content: Share market updates, neighborhood trends, or home maintenance tips. For instance, Dani Fleming’s team hosts monthly real estate masterclasses, attracting 75–80% of their sellers through educational engagement[12].
– Hyperlocal Insights: Use tools like Google Earth to create video walkthroughs of comparable properties, demonstrating expertise while staying top-of-mind[12][16].
3. Leveraging Technology for Scalability
– Social Media Custom Audiences: Import SOI contact lists into Facebook Ads Manager to target tailored content (e.g., market reports, success stories) for as little as $5/day[3][7]. Platforms like Matterport enhance credibility by showcasing 3D virtual tours, which accelerate sales by 31%[7].
– Automated Follow-Ups: Deploy CRM-driven drip campaigns combining email, SMS, and handwritten notes. BombBomb’s video email software, for example, tracks engagement metrics to prioritize follow-ups[12].
4. Community Integration and Networking
– Local Events and Sponsorships: Attend neighborhood mixers, school fundraisers, or charity events. Agents who door-knock their own neighborhoods report a 40% increase in listing appointments[4][9].
– Strategic Partnerships: Collaborate with mortgage brokers, contractors, and attorneys to cross-refer clients. One agent closed seven listings monthly by mailing “golden letters” to homeowners in target areas[4].
*Data aggregated from HousingWire, Florida Realtors, and Curaytor case studies[4][12][15].*
SOI-centric methods yield higher returns due to built-in trust, whereas paid ads and cold outreach require larger volumes to achieve similar results.
Overcoming Common SOI Challenges
Challenge 1: Expanding a Small Network
– Solution: Volunteer at community centers, join local business groups, or host free home-buying seminars. One agent grew their SOI by 200% in six months through weekly coffee meetups[16][19].
Challenge 2: Maintaining Consistency
– Solution: Automate reminders using CRM calendars. Allocate 30 minutes daily for personalized messages (e.g., birthday wishes, anniversary check-ins)[3][13].
Challenge 3: Demonstrating Value Without Sales Pitches
– Solution: Adopt a “give-first” mentality. For example, offer free moving boxes, contractor referrals, or virtual staging consultations[12][16].
Case Study: From Zero to 40 Listings in 12 Months
A new agent in Charlotte, NC, implemented the following SOI strategy:
1. List Building: Imported 500 contacts from personal and professional networks into Wise Agent CRM.
2. Quarterly Video Updates: Sent personalized CMA videos via BombBomb, resulting in 12 listing appointments.
3. Community Partnerships: Collaborated with a local contractor to co-host a “Home Maintenance 101” workshop, attracting 50 attendees.
4. Facebook Retargeting: Ran $10/day ads showcasing recent sales, generating 8 leads.
Outcome: 40 closed listings within a year, with 70% originating from SOI referrals[12][16].
Conclusion: The SOI Flywheel Effect
By prioritizing sphere of influence engagement, realtors create a self-reinforcing cycle:
1. Trust ? 2. Referrals ? 3. Listings ? 4. Expanded SOI.
This approach aligns perfectly with the user’s criteria:
– Repeatable: Systematized communication ensures consistency.
– Low Cost: Primarily requires time and CRM tools.
– Easy to Scale: Automated workflows reduce manual effort.
Agents who dedicate 20% of their workweek to SOI nurturing report a 300% higher retention rate than those relying on paid leads[13][16]. In a competitive market, the SOI remains the most reliable, cost-effective engine for sustainable growth.
Citations:
[1] https://www.reddit.com/r/realtors/comments/1bg3jvm/duplicate_listings_in_the_mls/
[2] https://theclose.com/how-to-get-listings/
[3] https://blog.authorify.com/real-estate-sphere-of-influence-tips
[4] https://www.housingwire.com/articles/how-to-get-listings-in-real-estate/
[5] https://www.listingspark.com/repeat-home-sellers/
[6] https://ardorseo.com/blog/how-to-get-more-real-estate-listings/
[7] https://matterport.com/blog/real-estate-sphere-of-influence
[8] https://flatfeegroup.com/NorthCarolina/Charlotte/
[9] https://blog.showami.com/guide-to-getting-more-listings/
[10] https://therealestatetrainer.com/calling-sphere-influence-real-estate-listings/
[11] https://www.mls.com
[12] https://www.floridarealtors.org/news-media/news-articles/2021/07/need-inventory-20-superfast-ways-get-listings
[13] https://www.agentlegend.com/blog/resources/lead-conversion/creating-a-sphere-of-influence-in-real-estate
[14] https://www.terravistarealty.com/just-listed-homes-charlotte.cfm
[15] https://www.youtube.com/watch?v=L7kgiBbSek4
[16] https://realoffice360.com/crm-blog-for-realtors/the-realtors-guide-to-working-your-sphere-of-influence
[17] https://www.terravistarealty.com/back-on-market-homes-charlotte.cfm
[18] https://www.revrealestateschool.com/tips/ultimate-soi-guide
[19] https://www.reddit.com/r/realtors/comments/18cgxaq/sphere_of_influence/
[20] https://www.realtor.com/realestateandhomes-search/Charlotte_NC
[21] https://www.realtor.com/realestateandhomes-search/28226
[22] https://www.remax.com/homes-for-sale/nc/charlotte/city/3712000
[23] https://www.reddit.com/r/realtors/comments/18j68gh/how_are_you_getting_listings/
[24] https://www.linkedin.com/pulse/9-ways-realtors-can-get-more-listings-even-our-slow-nathan
[25] https://www.xara.com/blog/get-real-estate-listings/
[26] https://www.biggerpockets.com/forums/21/topics/765778-should-repeat-sellers-be-paying-full-commissions
[27] https://www.youtube.com/watch?v=_XPw9xZg0ds
[28] https://www.perryrealestatecollege.com/how-to-strategically-price-a-listing
[29] https://www.nar.realtor/the-facts/179-ways-agents-who-are-realtors-are-worth-every-penny
[30] https://www.youtube.com/watch?v=BQ-R9TrWYdI
[31] https://www.linkedin.com/pulse/10-effective-strategies-realtors-get-more-listings
[32] https://www.realtor.com/marketing/resources/13-cost-effective-ways-to-ramp-up-your-new-real-estate-hustle/
[33] https://www.homelight.com/blog/house-pricing-strategies/
[34] https://nodalview.com/en/blog/a-5-step-guide-to-improve-your-efficiency-as-real-estate-agent
[35] https://www.reddit.com/r/realtors/comments/yik42y/how_are_you_all_marketing_these_listings_that/
[36] https://listwithclever.com/real-estate-blog/how-to-negotiate-realtor-commission/
Related
How can I effectively use social media to get more listings
What are some low-cost strategies to generate real estate listings
How often should I contact my sphere of influence to get listings
What are the best practices for running Facebook ads to attract listings
How can I optimize my follow-up game to get more listings
