As of December 21st, the Winter Solstice and my favorite day of the year, there are only 10 days remaining until 2023 becomes a memory.
However, when you read this, the year 2023 will be even closer to its end!
Today’s post is centered on preparing for 2024, ensuring you’re ready to start strong on January 2nd.
To start off, I asked ChatGPT for some ideas.
ME: As a REALTOR®, what are the top 3 things I should do before December 31st to hit the ground running in 2024? Give the three points first, then write a detailed explanation of each. Thanks!
ChatGPT:
1. Review and Update Your Business Plan
2. Organize Your Client Database
3. Set Marketing Strategies for the New Year
**1. Review and Update Your Business Plan:** Reflect on the past year’s successes and challenges. Analyze market trends, your sales performance, and client feedback. Update your business goals for 2024, considering any shifts in the real estate market. This might include targeting new areas, adjusting your sales targets, or exploring different property types. Ensure your plan aligns with current market conditions and your personal growth objectives.
**2. Organize Your Client Database:** A well-maintained client database is crucial for effective communication and marketing. Segment your clients into categories such as potential buyers, sellers, past clients, and referrals. Update their contact information and any relevant notes about their preferences or needs. This organization will enable you to tailor your communication and marketing efforts more effectively in the new year.
**3. Set Marketing Strategies for the New Year:** Based on your updated business plan and organized client database, develop a comprehensive marketing strategy. This should include digital marketing tactics like email campaigns, social media strategies, and updated website content. Consider traditional marketing methods as well, such as direct mail or community events. Setting these strategies before the year ends allows you to start the new year with a clear, actionable plan to reach your target audience effectively.
This is all very valid advice, but since it’s from an AI, I searched for a few ideas from humans!
First up is one from Coach Tom Ferry:
Your 2024 Checklist: Complete Before Jan. 1! – The biggest killer of massive action is thinking about what actions to take. That’s why you need this 2024 checklist.
https://www.tomferry.com/blog/2024-checklist/
Next Up is one from Coach Denise Lones:
7 Things Real Estate Agents Can Do in December for 2024 Success!
“This article isn’t here to tell you that you need to adjust your mindset in order to have a super-profitable 2024. We get it that are challenges out there beyond your control. However, you absolutely have control over the actions you take and THAT is what is going to set you apart. Furthermore, these activities are designed to give you hope and perspective. Who doesn’t need a little hope and perspective right now?”
I’ll wrap this up with Brian Buffini’s Bold Predictions for 2024
Do It N.O.W. – No chaos! Own the listings! Win market share! Stay ahead of the curve in real estate’s ever-changing market.
Watch the broadcast to discover:
- The State of the Market – The Real Scoop on the economy and what it means for those of us working in real estate.
- The State of the Industry – Detailed and insightful updates on the real estate industry from legendary NAR economist Dr. Lawrence Yun.
- Do It N.O.W. – No chaos! Own the listings! Win market share! Brian will share the top reasons people want to sell – and how you can connect and help them move.
Rates will fall…and the market will heat up. Discover how you can be the trusted guide for the largest group of home buyers in real estate history. Watch one of the industry’s most anticipated broadcasts!
https://www.buffiniandcompany.com/products/bold-predictions/bold-predictions-2024.aspx
Set aside some time to read the coaches’ insights before diving into my three tasks. Doing so will surely put you miles ahead of your peers.
