In this age of social media, text messaging and other electronic means of staying in touch, direct mail still works! Don’t believe me, check your mailbox … I’ll bet that you get all sorts of direct mail from businesses (and even other REALTORS®). And I’ll further bet that you get mail from some of the same businesses and people month after month. That should make you think that they are getting some sort of positive result or they would soon stop spending the money.
Building the mailing list can be a problem though. Even though you may be able to get geographically sorted lists from title companies, getting them targeted to the exact audience that you want can be an issue.
So, I’d like you to invest 3 whole minutes of your life to watch this video from RPR: https://vimeo.com/344948399
Of course if you don’t want to do direct mail, just close this post and move on. But, if you are doing direct mail (or want to start) make sure that you watch the video and then go to https://www.narrpr.com/ and try it out while it is fresh on your mind!
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Author: Jerry Kidd
http://www.JerryKidd.com Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company .
Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR.
Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.
