Have you ever wanted to see how your competitors are advertising on Facebook? I sure have, and up until now it’s been very difficult to find ads when I wasn’t part of the target audience.
Those days are over now. Facebook has released a new ad tool that lets you search and display ads by any one running ads.
The website Product Hunt says this about the new tool:
The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products. Anyone can explore the Library, with or without a Facebook account.
The website TechCrunch goes a little further in it’s explanation, so take a look there too:
https://techcrunch.com/2019/03/28/facebook-ads-library/
Facebook itself says this about what it is doing: The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products. Anyone can explore the Library, with or without a Facebook account.
You can access all active ads, even ones that may not have been shown to you because you weren’t part of an advertiser’s intended audience.
You can find it here: https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US
If you are thinking of running ads on Facebook and you’d like to get some inspiration by what your competitors are doin, or if you want to make sure that you are NOT doing what they are doing, spend a little time there. I’ll bet that you’ll be glad that you did!
