Well it’s that time of year again.  If it’s early November, it means that it’s time for The National Association of REALTORS® to hold their annual convention.

I rarely go to these, preferring to spend my convention “dollar” on attending events put on by my company, Berkshire Hathaway HomeServices Drysdale Properties.

But, one aspect of NAR’s annual love fest, that I never want to miss is the release of the 2018 PROFILE OF HOME BUYERS AND SELLERS.

You can read highlights of the report for free by downloading the following document: https://www.nar.realtor/sites/default/files/documents/2018%20HBS%20Highlights.pdf

But if you want the full report (which contains much more information), you’ll want to go here: https://store.realtor.org/product/report/2018-profile-home-buyers-and-sellers-download

If you are a REALTOR®, the full report will cost you $19.95.  If you are not a REALTOR® then the price is $149.95.  In either case it is money well spent.

Here is what NAR says about the report on the order page:

2018 Profile of Home Buyers and Sellers-Download

Item Number: E186-45-18

NEW AND IMPROVED: The 2018 NAR Profile of Home Buyers and Sellers!

This newly redesigned and updated profile includes:

• Who are today’s home buyers and sellers?
• Do they use the services of a real estate professional?
• What role does the internet play?

These questions and many more are answered in this newly released profile of home buyers and sellers.  This valuable tool provides the answers in a user-friendly format, designed to allow easy comparisons with previous studies, using a mix of charts, graphs and tables.

Chapters Include:

• Characteristics of Home Buyers and Homes Purchased
• Home Buying and Selling and Real Estate Professionals
• The Home Search Process
• Financing the Home Purchase
• For Sale By Owner Sellers

I’ve been purchasing this every year for years and have always found it to be a valuable addition to my understanding of the market and to my business planning.  I urge you to go get yours today.