When I started in real estate, I was told I had to list to last. This idea was based on the idea that if you had listings, you would always have something to market yourself around. It was also suggested that if you had listings, then buyers would find you.
In today’s tight inventory market, having listings is crucial to your success.
I asked ChatGPT to come up with some FREE and easily done ideas on finding people who want to sell their homes.
I suggest you find two or three things from the list below and run with them.
By run with them, I mean you spend 4 hours daily implementing them. Every. Day. That.You. Work.
Until you have some listings.
Half measures will not work. You have to go all in to have success. You need to go big or go home.
So here they are. The AI did a good job of coming up with these ideas.
Social Media
Facebook Groups
Explanation: Join local community Facebook groups to offer free home valuations and answer real estate questions. This establishes you as an expert.
– Action Steps:
– Join relevant groups.
– Post weekly about free home valuations.
– Respond to comments and messages promptly.
Explanation: Publish articles about the local real estate market on LinkedIn to attract potential sellers in your network.
– Action Steps:
– Write a short article.
– Share it on LinkedIn and in relevant groups.
– Engage with comments and shares.
Explanation: Use Instagram to showcase properties and share market insights, attracting potential sellers through relevant hashtags.
– Action Steps:
– Post photos of recently sold homes.
– Use local and real estate-related hashtags.
– Respond to inquiries in comments or direct messages.
Networking
Local Events
Explanation: Attend local events to meet potential sellers face-to-face and leave a lasting impression.
– Action Steps:
– Identify and register for upcoming community events.
– Prepare a short elevator pitch and business cards.
– Network and distribute your cards.
Referrals
Explanation: Leverage your existing network to get warm leads through referrals.
– Action Steps:
– Reach out to past clients via email or phone.
– Ask for referrals.
– Offer a small incentive for successful referrals.
Content Marketing
Blog Post
Explanation: Write informative blog posts to drive organic traffic to your website.
– Action Steps:
– Write a blog post about preparing homes for sale.
– Share it on social media.
– Include a call-to-action for a free consultation.
Email Newsletters
Explanation: Use email newsletters to keep in touch with past clients and potential leads.
– Action Steps:
– Compile an email list.
– Send a monthly newsletter with market updates.
– Include a call-to-action for a free home valuation.
Online Listings
Craigslist
Explanation: Post ads on Craigslist offering free home valuations to attract potential sellers.
– Action Steps:
– Create an ad.
– Post it in the real estate services section.
– Follow up on inquiries within 24 hours.
Zillow
Explanation: A complete Zillow profile can expose you to a large audience of potential sellers.
– Action Steps:
– Complete your agent profile.
– Request reviews from past clients.
– Respond to inquiries promptly.
Direct Outreach
Door Knocking
Explanation: Door knocking is an old-fashioned but effective method for direct outreach.
– Action Steps:
– Identify a target neighborhood.
– Prepare informational flyers.
– Spend an afternoon knocking on doors.
Cold Calling
Explanation: Cold calling involves direct outreach to potential sellers identified through public records.
– Action Steps:
– Obtain a list of potential sellers.
– Prepare a script.
– Dedicate time each day to making calls.
Community Involvement
Public Speaking
Explanation: Offering to speak at local events can establish you as an expert.
– Action Steps:
– Offer a free seminar at a community center.
– Promote the event on social media.
– Collect attendee information for follow-up.
Local Partnerships
Explanation: Partner with local businesses for mutual referrals.
– Action Steps:
– Approach local businesses about a referral system.
– Offer to promote their business in exchange for them doing the same.
Utilize Technology
SEO
Explanation: Optimize your website for search terms related to selling homes in your area.
– Action Steps:
– Use targeted keywords on your website.
– Monitor website analytics.
Virtual Tours
Explanation: Offering virtual home evaluations can set you apart from competitors.
– Action Steps:
– Learn to create simple virtual tours.
– Offer them as a free service in listings and promotions.
None of these ideas are particularly hard, nor are they all that revolutionary. But they will work if you apply yourself to them.
