Are you sending out email newsletters to your database? If so, how’s that working out for you?
If you are like most people who do that, your results have been less than stellar. Part of the reason why you may not be getting responses to your newsletter is that they are not getting opened in the first place. If you have added yourself to your mailing list, take a look at the subject line in the email. Is it interesting enough to cause you to want to open the email or is it the same old, same old “March Newsletter from ….” that just causes people to move on to the next email in their box?
I recently ran across a company the will write and send emails to your database every three weeks for $19.95 a month. They do have a two week free trial period so that you can evaluate them to see if there is a fit.
Here is an explanation from their website that covers what they do that sets them apart:
E-Mail Marketing’s BIG Problem
You may or may not know this, but e-mail marketing has a problem. Lots of them, actually. But the biggest one is this: NO ONE CARES.
Do you want to know why? Because for years, we’ve all been listening to the same load of hooey about how to use it. We’ve all been trained to use a tool–that’s a really GREAT tool, by the way–in a way that makes people look away.
Think about it.-
You open your e-mail and there’s a shiny, templated “message” filled with real estate facts, figures, data, testimonials about how great its sender is at his job, what awards they’ve won, and so and so forth with gobs of factoids that, really, no one is interested in. Would you be interested in reading that? Be honest.
One thing that salespeople seem to forget is that while they’re always ready to sell, not everyone is ready to buy. If you got a message filled with data about selling your home, but you weren’t thinking about selling your home at that moment, would you bother reading it? No way.
It’s time (get ready for a big, smelly buzz word) for a PARADIGM SHIFT.
It’s time to think about a new way to use e-mail. It’s time to use it in a way that nurtures your customers, but doesn’t pester them. It’s time to use it in a way that keeps you and your business in their minds, but isn’t pushy. It’s time for something simple, but something powerful.
That’s where Happy Grasshopper comes in.
Our e-mail messages contain no sales pitches. That’s right, NONE. They’re simple messages written around pieces of media–articles, videos, photos, and the like–that are relevant to the time they’re sent. They’re human interest pieces that help you start genuine conversations with them instead of trying to sell them something.
Doesn’t that sound like a message you’d rather receive? It’s not fancy, but it’s effective. Happy Grasshopper provides a solution to e-mail’s BIG problem. Give us a try, take the HG-Challenge. We’ll bet Happy Grasshopper can solve your big e-mail problems, too.
When you visit the site you can see sample messages. And if you take the “challenge” to do a two week free trial (Really free, no credit card required) you can be set up and ready to send your first email in about 15 minutes max.
If you use this link: http://www.happygrasshopper.com/signup/jktac and sign up for the service, I’ll earn a few bucks each month. If you don’t want me to earn a few bucks, then use this link: http://www.happygrasshopper.com, either way you pay the same price and get the same great product.
Give it a try and let me know what you think!
