While noodling around the Realtor Magazine website, I found a bunch of interesting things. But three of them really stood out!
The first one (and this may be my favorite one) is a page of kick butt scripts! The page starts off with a video script by Jared James, who asks the question are you an amateur REALTOR® or are you a professional REALTOR®? Professional REALTORS® practice…just like pro sports players do. PLEASE take a few minutes to watch the video, even if you don’t read the rest of the scripts on that page, at LEAST watch the video.
Another great script is one for texting to your past clients along with the strategy to use the script.
There are scripts on pricing, price reductions, commissions and more.
Find the page here: https://magazine.realtor/sales-and-marketing/quick-scripts
The next cool page of info is one that you can use to help your mature clients who may want to stay in their home rather than sell it for something smaller.
I can hear you now! “Why would I want to discourage them from selling?”.
Well, before you fly off the handle, maybe you should just read the article. The amount of work required is daunting and the clients WILL need your help. This is actually a growing area for real estate practitioners to get into and by doing so you cement your relationships with the mature client as well as their adult children. These folks (both generational cohorts) can become excellent referral sources. Give it some thought!
Read all about it here: https://magazine.realtor/home-and-design/feature/article/2019/10/aging-at-home-where-seniors-really-want-to-live
Finally, let’s take a look at the hottest new trend in real estate technology: Smart Homes! There are three articles on what was recently showcased at the Consumers Electronics Show (CES) in Las Vegas:
First up is “The Ultimate Smart Home Cameras”:
Next is “13 Cutting-Edge Updates for the Smart Home”:
And last is “A More User-Friendly Crop of Smart-Home Tech at CES 2020:
Spend a little time looking at these articles and educate yourself on things that could really help your business and if you want extra credit, noodle around the website and see what tickles your fancy! It’s time well spent!
The main site is here: https://magazine.realtor
