When it comes to maintaining a presence on Facebook, particularly with past clients and potential leads, the conventional wisdom of posting on your profile might not be the most effective strategy. Why is that?

Consider this: The likelihood of your post appearing on their feed when they log in is relatively low. However, their chances of noticing your comment on their post are almost guaranteed. This simple yet profound realization leads us to a custom friends list: a robust and cost-free lead-generation tool.

So, how can you leverage this tool starting today? The process is straightforward:

1. Create a Custom Friends List: This list should include former clients and potential prospects. It’s your go-to place for targeted engagement.

2. Engage Regularly: Make it a habit to monitor this list every morning. Like and comment on posts whenever you find something relevant or interesting.

3. Keep It Casual: While engagement is key, overdoing it can backfire. Your interactions should feel casual and friendly, not forced or overly deliberate. A good rule of thumb is one to two weekly comments for each friend.

So how do you create a custom friends list?  As it turns out, Facebook has simple instructions at https://www.facebook.com/help/204604196335128.  Start by reading about the friends lists that Facebook provides, then read how to create your custom list, and finally, read how to use the custom list.  It’s all on the page you go to when you click the link!

Following these simple steps, you can transform your Facebook interactions into a meaningful connection with your network, fostering relationships that could lead to future business opportunities. Remember, it’s not about quantity but the quality and authenticity of your engagement that makes the difference.