At a recent office meeting I shared several no cost to low cost ways to build prospect pipelines with my agents. One of the ways was to post articles on their social media outlets, Pinterest, Instagram, LinkedIn and of course Facebook. That immediately got a lot of blank stares as they KNEW that they wouldn’t…
Have you ever wanted to see how your competitors are advertising on Facebook? I sure have, and up until now it’s been very difficult to find ads when I wasn’t part of the target audience. Those days are over now. Facebook has released a new ad tool that lets you search and display ads by…
Recently Facebook got slapped by HUD and the DOJ because of allegations that their advertising platform could be used to unfairly target or even exclude some protected classes. (See this article for details: https://www.financialservicesperspectives.com/2018/09/hud-and-doj-challenge-facebooks-advertising-platforms-under-the-fair-housing-act/) It’s not for me to say whether or not that they did. But, the result is that there are fewer…
It was mentioned last week that you need to participate in the Facebook groups you belong to in order to make valuable connections. This is obvious, of course, but you’d be amazed at how many people join groups and then do nothing. They rarely post or comment. Or worse yet – they lurk in the…
Okay – you’ve found some great groups to join and are ready to begin participating. You might be tempted to simply post a blurb about yourself with a link to your business several times a week. This isn’t a good idea, though. For one thing, many groups discourage blatant selling. The goal of joining Facebook…
If you’ve been in business for a while, you’ll remember how difficult networking used to be. In the past, the best way for REALTORS® to network was face to face. You’d go to events, exchange business cards, give a five-second elevator speech and hope that you were building good connections. Fast forward to the age…
If you are a real estate agent, then you are constantly on the hunt for your next client. A fact of life in real estate sales is that if you don’t have someone committed to working with you on a sale of a home or a purchase of a home then you are out of…
Lately I have been working with some agents who want to generate more Seller and Buyer leads. The trouble is, they don’t like any of the traditional methods of lead generation and they don’t have the capital to invest in buying leads. So, unless something else turns up, they are pretty well skunked. Then it…
2018 is almost half way over! In just a few short weeks we’ll be into July and from there Labor Day, Thanksgiving and Christmas will be upon us before you know it! I bring this up because it’s already time to review what you are doing to generate business. Things to look at are the…
Long time readers know that I am a huge fan of advertising for buyers and sellers on Facebook. There simply is no better way to get your message in front of potential clients as effectively or cost effectively. There has been one problem though and that has been getting people to give you contact info. …
