How many of you are using TikTok in your real estate business? Is TikTok even suitable for real estate agents to use in their businesses? If so, how do you go about doing it? All good questions so I set out to get some answers that I could share with you! Hootsuite has an excellent…
By now you must have come to the conclusion that social media has to be part of your client acquisition and client nurturing process. For those of us who started in the days of MLS books and face to face meetings, keeping up with the demands of new age, electronic marketing can be a…
Lately I have been thinking about “what is the cost to an agent to acquire a new client?” That lead me to wonder about the different ways we use to attract new clients. From there I started thinking about ways to measure the effectiveness of the various ways we use to find new clients. Our…
Are you paying for leads? If so, why not generate your own? I’ll hazard a guess…it’s too hard to generate the volume of leads that Zillow can give me. Or, I don’t have a clue how to go about building a lead generator. Or Even If I did build it, how would I get people…
As I write this, it is New Years Day, 2022. The past few years have been difficult to say the least. But many of us have actually thrived in the Covid environment and have learned new ways to keep on truckin! I think the Grateful Dead may have said it best from their 1977 song…
Ever get so many emails that you are tempted to just go through and hit delete? No matter who sent them? Bad idea! I was tempted to do just that recently, but decided to take a more strategic approach and actually open a select bunch and scan them quickly. I am very glad I did…
It goes without saying that your prospecting system, which is the process that guides a prospect, taking them from stranger to client, is one of the most important, and effective assets in your marketing arsenal. If you want to take your marketing conversions to a new and exciting level, your systems will need to include some…
One of the ways that you can utilize your social media accounts is to post interesting information about real estate. Doing so on a regular basis helps to position you as a knowledgeable person on real estate topics. But, you can only post so much about your new listings or your open houses or your…
I’ve been writing this blog since the end of 2007. Since I publish it every week, that means that I have had to come up with something to write about 52 times every year. If you figure that I’ve been doing this for overt 13 years, and do the math, that’s over 675 articles. To…
Have you heard of Facebook Groups? If you have heard of them, have you wondered what’s the difference between Groups, Pages and Personal Profiles? You are not alone! At first glance trying to figure out the differences and advantages of each can be daunting. So, I thought I’d do a little research to help you…
