Jerry Kidd

Do you have your plan for 2021?

Here we are in November and the raging dumpster fire that has been 2020 continues to rage on. The Presidential election has been held, but the results are still murky to the point that it may be some time before we know who will take the oath of office in January. Covid-19 has altered the…

Jerry Kidd

It’s not too soon to start planning 2021

Here we are in the final quarter of the wild circus known as 2020! I hope that you have been having a good year in your business in spite of all that has gone on and is going on! Here in Contra Costa County, we have FINALLY been allowed to have indoor church/temple/mosque services and…

Perfectly Recall important info from Zoom meetings!

Have you done a listing presentation via Zoom yet?  How about working with buyers going over reports?  (Or any other “conference style” meetings with clients?) If not, you probably will sooner or later.  Zoom seems to have insinuated itself into all aspects of our customer and colleague facing business. One of the issues that I…

Jerry Kidd

FSBO Joy at real estate agent pricing!

Here in the San Francisco East Bay Area, if you have a clean, well maintained and properly priced listing, you are going to get offers.  We are definitely seeing multiple offers these days and in many cases, homes are selling above asking price. So, the name of the game for agents is to get listings! …

Jerry Kidd

How to get new clients in a Covid-19 world

I hate to say this because I really don’t want to believe that our reality has changed forever, but I will say it because the reality right now is different than it was before March 17th, 2020. So here it is, in our current reality, several of our tried and true methods to meet new…

photo of bulb artwork

I’ve got a challenge for you!

Over the next week, find some time to expand your marketing and operational knowledge! I’m thinking that about 15 to 30 minutes a day should be enough time for you to explore the wealth of knowledge and tips in the following three resources. Once you find something that gets you excited about implementing it in…

Jerry Kidd

Are you prepared for a wild fire? Or an earthquake? Or a hurricane?

Here in Northern California, wild fire season is in full swing! CalFire, the California agency responsible for fire reporting and extinguishing fires, has a very interesting and interactive map showing the MANY fires currently active in the state as of this writing.  Take a peek here: https://www.fire.ca.gov/incidents/ Seeing this and knowing that it’s only a…

man and woman siting on sofa chair inside room

How to replace real estate open house lost opportunities!

This week I want to circle back to talking about using videos in your marketing of homes and in your self promotion. Since Covid-19 restrictions have shut down our ability to hold traditional open houses, we have lost one of the ways that was a tried and true method of meeting new potential clients.  More…

The year is half over, are you half way to your income goal for 2020?

Half of 2020 is already gone!  Some of you will think that is a good thing because by all accounts this year has been like a raging fire in a dumpster! Others of you have been busy listing and selling house, while still others have been hunkering down and not getting much done. If you…

Jerry Kidd

If I was starting over again

Periodically I get asked what would I do if was just starting out as a new real estate agent?And the companion question is “what do you recommend that I do to get business as a new agent?” These are legitimate questions and they point to a real concern that most people have when it comes…