I first ran the following article on August 29th, 2021. I was recently asked about it so I thought it would be good to re-run it. On another note, I will be presenting my “The Nine Things I had to Learn to be Successful as a REALTOR®” talk at the Realtors Marketing Association in Danville…
If I had to come up with something good to say about the recent pandemic, there are some things that stand out as being “good”. In my mind, the best thing that came about was the nearly universal adoption of using Docuisgn and its analogs for our transactions. It’s so widespread that newer agents coming…
By now you must have come to the conclusion that social media has to be part of your client acquisition and client nurturing process. For those of us who started in the days of MLS books and face to face meetings, keeping up with the demands of new age, electronic marketing can be a…
While doing some research on the web the other day I ran across a statistic that was a bit astonishing. In essence, it was claimed that the data collection forms used on real estate websites were only 1~1.5% effective in producing a lead. What this means is that for every 100 people who visit your…
Lately I have been thinking about “what is the cost to an agent to acquire a new client?” That lead me to wonder about the different ways we use to attract new clients. From there I started thinking about ways to measure the effectiveness of the various ways we use to find new clients. Our…
Are you paying for leads? If so, why not generate your own? I’ll hazard a guess…it’s too hard to generate the volume of leads that Zillow can give me. Or, I don’t have a clue how to go about building a lead generator. Or Even If I did build it, how would I get people…
Have you ever wanted to send mass text messages? It is possible to do it by adding phone numbers, one at a time in to the “To” field of the text app on your phone, but that can get to be tedious, and especially so if you want to send another message to that same…
I’ll bet that you have an email “signature” that is automatically applied to each email that you send. Most likely someone in your company did it for you and it probably looks pretty good! But, what if you wanted to change it up? Can you easily do that or do you have to go through…
It goes without saying that your prospecting system, which is the process that guides a prospect, taking them from stranger to client, is one of the most important, and effective assets in your marketing arsenal. If you want to take your marketing conversions to a new and exciting level, your systems will need to include some…
When was the last time you took a good look at the apps on your smart phone? If your phone is anything like mine, it’s loaded with apps that don’t get used. There is nothing harmful about having unused apps on the phone aside from the fact that they take up memory storage space. There…
