It goes without saying that your prospecting system, which is the process that guides a prospect, taking them from stranger to client, is one of the most important, and effective assets in your marketing arsenal. If you want to take your marketing conversions to a new and exciting level, your systems will need to include some…
When was the last time you took a good look at the apps on your smart phone? If your phone is anything like mine, it’s loaded with apps that don’t get used. There is nothing harmful about having unused apps on the phone aside from the fact that they take up memory storage space. There…
Three Quarters of 2021 is already gone! Some of you will think that is a good thing because by all accounts this year has been challenging! Others of you have been busy listing and selling houses, while still others have been hunkering down and not getting much done. If you are part of the latter…
I don’t know how it is in your area, but open houses are back in my market area! After nearly 18 months of restrictive policies on open houses, many agents had pretty much given up on open houses being a great source of business generation. Lately though, the rules have relaxed and open houses are…
I was thinking about the many skills it takes to be really successful in residential real estate sales. I’m not talking about just closing the occasional sale here and there, I’m talking about real success, the kind that results in an income of mid six figures Gross Commission Income, and more. My friend Tom Hart…
This post will wrap up my 3 part series on PR by looking at community relations. BUILD STRONG COMMUNITY RELATIONS Focus on building and strengthening relations between you and the community. Show the public that you don’t just care about building your brand but helping them meet their goals as well. Be involved and become…
Last week we looked at working with the media to gain some PR. This week let’s see how we can use Social Media with an eye towards improving our PR. LEVERAGE SOCIAL MEDIA Social media helps you reach your target audience, establish your reputation, and communicate the right message to the public. It is one…
Starting this week and for the next two weeks, I want to “talk” to you about Public Relations or PR. Public relations or PR is about communication and reputation. It governs how the public perceives your organization and has a significant impact on who engages in business with you because people make half their buying…
I was meeting with an agent (in person) the other day when I noticed that she has over 4,000 unread emails in her gmail account! (The total number of read and unread emails was staggering!) When I asked her about it she replied that her email has become almost unusable. Further questioning revealed that her…
If you have been following this blog for any length of time, or if you have ever taken a class from me, then you are already aware of how much I value prospecting for business! My belief is that if you don’t have someone lined up ready to do business with you, then all of…
