When was the last time you took a good look at the apps on your smart phone? If your phone is anything like mine, it’s loaded with apps that don’t get used. There is nothing harmful about having unused apps on the phone aside from the fact that they take up memory storage space. There…
This week I have a broad mix of articles by others that I think you should take the time to read. Any one of these could make the difference between finishing the year strong or finishing it far back in the pack. In any market right now we have a large group of agents chasing…
As the market starts to shift, it will probably cause some agents to seek other opportunities. At least that’s what happened over the last three market shift that I have experienced over my 36 years in this great business! In each case, the agents who were merely order takers, the ones who didn’t really have…
I flew to Charleston, South Carolina last week to attend the Spoleto Music Festival, visit Parris Island Marine Corps Recruit Depot and visit with friends that I met on a River Cruise in Europe last summer. The flight from SFO to ATL was about 4 hours and the connecting flight from ATL to CHS was…
Where do you get your real estate industry news? If you just rely on your local Association of REALTORS® newsletter or MLS splash page, you may be missing out on some key information that could help you better serve your clients. What follows is the list of sites that I regularly check out and I…
I first ran the following article on August 29th, 2021. I was recently asked about it so I thought it would be good to re-run it. On another note, I will be presenting my “The Nine Things I had to Learn to be Successful as a REALTOR®” talk at the Realtors Marketing Association in Danville…
If I had to come up with something good to say about the recent pandemic, there are some things that stand out as being “good”. In my mind, the best thing that came about was the nearly universal adoption of using Docuisgn and its analogs for our transactions. It’s so widespread that newer agents coming…
By now you must have come to the conclusion that social media has to be part of your client acquisition and client nurturing process. For those of us who started in the days of MLS books and face to face meetings, keeping up with the demands of new age, electronic marketing can be a…
While doing some research on the web the other day I ran across a statistic that was a bit astonishing. In essence, it was claimed that the data collection forms used on real estate websites were only 1~1.5% effective in producing a lead. What this means is that for every 100 people who visit your…
Lately I have been thinking about “what is the cost to an agent to acquire a new client?” That lead me to wonder about the different ways we use to attract new clients. From there I started thinking about ways to measure the effectiveness of the various ways we use to find new clients. Our…
