Many agents ask me if there is any real value in spending time with social media sites like Facebook and LinkedIn. My answer is always a qualified yes because if the questioner is capable of doing a few tasks (that most won’t do) then the sites become valuable sources of new leads. If person asking…
It’s hard to imagine how we would do business these days without PDF files. The humble PDF file format is the basis for electronic documents that can be opened by Macs, PCs, iPads, iPhones, Android phones, windows based phones and probably extraterrestrials! Just kidding about that last one, but you get the idea. The PDF…
The end of the year and the beginning of the new year are only days away as I write this post. I was thinking about what to write about this week and felt that I should concentrate on something that can a make a big impact in the bottom line of real estate agents. Towards…
Ever wanted to make a change on your social network accounts but didn’t know where to look? Things like adjusting privacy settings, changing account settings, upload pictures or videos and more are often a mystery. Each social site has it’s own way of doing things, and if you aren’t making frequent changes, it’s difficult to…
The Apple iPad has been described as the best Christmas gift ever. I sure won’t dispute that statement. because I’ve seen the faces of people who have received one as a gift! If you were fortunate enough to receive one (or if you think you are going to get one) you may want to know…
If you had a way to create an advertisement that worked for you 24/7/365 would you do it? What if I said that it was free and that you could get it done in a few hours? Would you do it then? What if I told you that it reached nearly 100 million Americans, most…
Last week I lamented about the lack of anything cool at the NAR Expo trade show. But, to be fair, there was an announcement made that went largely un-noticed, so I’d like to take this opportunity to tell you about it. The announcement was that the .REALTOR top level domain release is imminent. What this…
When it comes to generating more leads and sales, have you ever considered online videos as a potential marketing tool? Unfortunately, many agents still are not using online videos in their marketing funnels. Consumer video viewing has grown tremendously over the past few years, and it’s expected to continue. In fact, approximately 100 million internet…
One of the most powerful digital marketing methods in the modern era is email marketing. Email marketing has helped many real estate agents stay connected to prospects and clients simply by staying in touch with them on a regular basis. Email is no longer limited to desktop and laptop usage; most people today check their…
One of the topics that comes up frequently when talking with agents is how they can come up with content for their web sites, blogs, Facebook and LinkedIn sites. Most of us are uncomfortable with having to face the prospect of continually coming up with new material for these sites. Trust me on this one,…
